About Prismo.pro

Who is considered an insider?

In the context of finance and corporate governance, an insider is typically defined as someone who has access to important, non-public information about a company. This group of individuals usually includes:

1. Corporate Executives: High-level officers such as CEOs, CFOs, and other key executives who have comprehensive knowledge of the company’s operations, financial condition, and strategic plans.
2. Board Members: Members of the company's board of directors who are privy to critical strategic and financial information due to their role in corporate governance.
3. Major Shareholders: Individuals or entities that own a significant portion of the company's shares and thus might have access to sensitive information, typically defined as owning more than 10% of the company’s stock.
4. Employees: Some employees who may not be executives but have access to important information as part of their job functions, such as managers in finance, legal, or other sensitive departments.

The U.S. Securities and Exchange Commission (SEC) closely regulates the activities of insiders, particularly their securities transactions. Insiders are required to report their trades to the SEC to maintain transparency and prevent illegal insider trading, which involves buying or selling securities based on material non-public information.

How insider transactions can be interpreted in stock analysis?

Insider transactions can be a significant indicator in stock analysis for several reasons. They provide insights into the perspectives and expectations of those who are most familiar with the company's operations and prospects. Here's how to interpret insider transactions:

Buying Activity

• Confidence in Company’s Future: If insiders are buying shares, it might indicate their confidence in the company's future performance. This can be seen as a positive sign by investors.
• Timing: Purchases made after a dip in stock prices might suggest that insiders believe the stock is undervalued.
• Volume and Pattern: Large-volume purchases or consistent buying over time are stronger signals than sporadic, small-volume purchases.

Selling Activity

• Potential Concerns: Insider selling doesn't always indicate a problem within the company, but significant selling by multiple insiders might raise red flags about potential challenges the company could face.
• Personal Financial Management: It's important to consider that insiders might sell shares for personal reasons that have nothing to do with the company’s prospects, such as portfolio diversification or major personal expenses.

Legal and Regulatory Framework

• Compliance with SEC Rules: Insiders must follow strict SEC rules when trading their company's stock, including trading during specific "window periods" and avoiding trades during "blackout periods" to prevent insider trading.
• Disclosure: Insiders are required to report their trades to the SEC, and these filings are publicly accessible, providing transparency to the market.

Contextual Analysis

• Company Performance and Market Conditions: Analyzing insider trades in the context of the company’s recent performance and overall market conditions can provide deeper insights. For example, buying during an industry-wide downturn might be particularly bullish.
• Role of the Insider: The position and role of the insider within the company can affect the impact of their trades. Trades by a CEO or CFO are typically more consequential than those by less central figures.

Cluster Buys and Sells

• Cluster Buying: When several insiders buy company stock within a short period, it's known as cluster buying and can be a very strong positive signal.
• Cluster Selling: Conversely, when multiple insiders sell shares around the same time without clear personal reasons, it could suggest anticipation of negative developments.

Interpreting insider transactions requires careful consideration of these factors to avoid making investment decisions based solely on this activity. It's also beneficial to combine this analysis with other fundamental and technical analysis tools for a more rounded view of the company's prospects.

Examples of insider deals that were worth following to make good money

• Warren Buffett's Investment in Bank of America (2011):

In August 2011, during a period of market uncertainty, Warren Buffett's Berkshire Hathaway announced a $5 billion investment in Bank of America. This move was seen as a strong vote of confidence in the bank. Following the announcement, Bank of America's stock price experienced a notable increase.

• Insider Purchases at Macy's (2020):

During the economic challenges caused by the COVID-19 pandemic in 2020, Macy's executives, including CEO Jeff Gennette, purchased Macy's shares. The insider buying was interpreted as a show of confidence in the company's ability to navigate the difficult market conditions.

• WeWork's failed IPO (2019):

In the lead-up to WeWork's failed attempt at an initial public offering (IPO) in 2019, co-founder and CEO Adam Neumann engaged in significant insider selling. As concerns about the company's governance, financial health, and Neumann's leadership practices became public, WeWork's valuation plummeted, leading to the withdrawal of its IPO and substantial challenges for the company.

• Hertz Global Holdings (2020):

In 2020, Hertz faced financial difficulties exacerbated by the COVID-19 pandemic, which severely impacted the travel and rental car industry. As the company's troubles became apparent, Hertz insiders, including the CEO and other executives, engaged in significant selling of the company's shares. The stock eventually faced a substantial decline, and Hertz filed for bankruptcy in May 2020.

Where is insider trading information published?

Insider trading data is primarily published through official filings with the U.S. Securities and Exchange Commission (SEC), and this information is widely accessible to the public. Here are the key resources and forms through which insider trading data is published:

• Forms 3, 4, and 5: Insiders of publicly traded companies in the U.S. must file these forms to report their transactions in company securities.
• Form 3: Used for initial reporting of securities holdings when a person becomes an insider.
• Form 4: Used to report changes in ownership, such as buys, sells, and transfers of stock, typically filed within two business days following the transaction date.
• Form 5: Used to report any transactions that should have been reported earlier on a Form 4 or transactions that are eligible for deferred reporting.

These forms can be accessed through the SEC's EDGAR (Electronic Data Gathering, Analysis, and Retrieval) system.

Why is the sale of shares by insiders considered a less objective signal for investment decisions?

1. Personal Financial Needs

Insiders might sell shares for personal reasons unrelated to their outlook on the company. Common motivations include:

• Tax obligations: Selling shares to cover personal tax liabilities.
• Estate planning: Adjusting holdings for personal estate planning purposes.
• Diversification: Reducing exposure to a single asset to balance personal investment portfolios.
• Major expenditures: Financing significant personal expenses like buying a house or funding education.

2. Pre-scheduled Trading Plans

Many insiders sell their shares under pre-arranged trading plans known as Rule 10b5-1 plans. These plans allow insiders to set up a trading schedule in advance, during periods when they are not in possession of material non-public information. This means:

• Automated transactions: Sales occur at predetermined times and quantities, regardless of the current state of insider knowledge about the company.
• Reducing legal risk: These plans help insiders avoid accusations of illegal insider trading by providing a defense that the trades were planned when no insider information was known.

3. Stock Compensation

Executives and other insiders often receive a significant portion of their compensation in the form of stock options or shares. As a result:

• Regular selling: Regular sales might simply reflect routine liquidation of shares acquired as part of compensation to convert them into cash.

4. Contrasting Signals from Different Insiders

If different insiders are buying while others are selling, it can send mixed signals to the market. Such contrasting activities might reflect differing personal circumstances or strategies rather than a unified insider perspective on the company's future.

Why is the purchase of shares by insiders viewed as a more objective signal for investment actions?

1. Clear Positive Signal

Insider buying is often viewed as a straightforward signal of confidence in the company. When insiders invest their own money into the company's stock, it suggests they believe in the firm's future performance and potential for stock price appreciation. This acts as a strong positive endorsement to other investors.

2. Fewer Alternative Motivations

Unlike sales, which insiders might execute for a variety of personal financial reasons (such as needing cash for personal expenses, tax liabilities, or portfolio diversification), purchasing shares typically reflects a direct investment decision driven by a positive outlook on the company. There are fewer non-company-related reasons to buy stock, making such transactions simpler to interpret.

3. Commitment to Company Success

Purchases reflect a commitment to the company’s success. Insiders might buy shares to align their interests more closely with those of the company and its shareholders. This alignment can be particularly persuasive to outside investors as it underscores a shared risk and confidence in the company’s value.

4. Regulatory Compliance and Transparency

Insider purchases are subject to strict regulatory compliance, which requires timely disclosure. These regulations ensure that the information is publicly accessible, typically through straightforward SEC filings (Forms 3, 4, and 5). The transparency and timeliness of this data make it easier for investors to follow and react to insider buying activities.

5. Psychological Impact on the Market

Market participants often perceive insider buying as a bullish sign, potentially leading to positive psychological impacts on the stock’s perception among the investor community. This can bolster investor sentiment and lead to upward movements in stock price, making the tracking of such purchases more impactful for investment strategies.

6. Quantifiable Investment

The amount of money insiders are willing to invest in their own stocks can be a strong indicator of their confidence level. Larger, significant purchases are particularly noteworthy, as they represent a substantial financial commitment based on insider knowledge and expectations.

7. Historical Correlation with Performance

Empirical studies and historical data often show a correlation between insider buying and subsequent positive stock performance, which adds an element of reliability to these signals. This correlation is less clear with insider sales, which are muddied by the numerous personal and strategic reasons for selling.

Insider purchases, therefore, provide a relatively straightforward and reliable set of data that investors can use as part of their stock evaluation process. It simplifies decision-making by offering clear, positive indications of insider sentiment towards the company’s future.

What is Prismo?

The project Prismo.pro is a comprehensive platform designed to provide investors with detailed insights into insider trading activities. It serves as a powerful tool for those looking to understand the investment behaviors of company insiders, such as executives, directors, and major shareholders. Here are the key features and functionalities of the project:

Key Features of the Insider Trading Analysis Project

• Sentiment Insights: Provides insights into company sentiment by analyzing significant insider buying and selling. This feature helps investors gauge whether insiders view the stock as undervalued or overvalued based on their trading activities.
• Opportunity Identification: Utilizes 'screeners' to identify stocks with significant insider trading activity, highlighting potential investment opportunities that might not be evident to the broader market.
• Investment Confirmation: Enhances investment decision-making by providing confirmatory signals through insider trades, especially when these align with other positive corporate indicators such as earnings reports.
• Centralized Access and Monitoring: Offers a comprehensive platform for easy access to and monitoring of insider transaction data, eliminating the need to manually search through regulatory filings.
• Real-Time Updates: Ensures that investors receive the latest insider trading information through near-real-time updates and alerts, keeping them informed of critical market movements as they happen.
• Trend Detection: Employs sophisticated algorithms to detect and report significant insider buying, selling, and clustered transactions, aiding investors in spotting trends and making timely decisions.
• Historical Trend Analysis: Provides access to historical insider transaction data, enabling investors to perform long-term trend analysis and develop forecasts based on established insider behavior patterns.

Main Feature: Company Ranking

This project’s primary feature is the ranking of companies based on key indicators that accelerate the analysis of insider trading, aiding investors in making informed investment decisions.

Ranking Parameters:

1. Total Value of Insider Buys: The cumulative value of shares purchased by insiders over the past 12 months.
2. Frequency of Insider Buys: The number of insider buy transactions that occurred within the last 12 months.
3. Distinct Insider Buyers: The count of unique company insiders who have purchased shares.
4. Historical Profitability: The median change in share price following an insider purchase within a year, reflecting the profitability of insider trading.
5. Institutional Ownership Change: The shift in company ownership by institutional investors over the preceding quarter.

Additionally, we display value multipliers and investment house forecasts for the share prices of companies. This allows investors to compare current data with target projections.