Bread Financial Holdings, Inc. (BFH) Insider Trading Activity

NYSE$86.76
Market Cap
$3.51B
Sector
Financial Services
Industry
Financial—Credit Services
Rank in Sector
281 of 637
Rank in Industry
17 of 48

BFH Insider Trading Activity

BFH Median Price and Trade Amounts History Chart

Statistics of Insider Transactions

Amount of Insider Buys and Sells

Buys
$63,459
1
50
Sells
$874,930
1
50

Related Transactions

Fawcett John J.director
1
$63,459
0
$0
$63,459
BALLOU ROGER Hdirector
0
$0
1
$874,930
$-874,930

About Bread Financial Holdings, Inc.

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for approximately 130 private label and co-brand credit card programs, as well as through Bread partnerships to approximately 500 small-and medium-sized businesses merchants; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs and Bread BNPL (installment loans, split-pay) products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products, including installment and split-pay solutions. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was founded in 1996 and is headquartered in Columbus, Ohio.

Insider Activity of Bread Financial Holdings, Inc.

Over the last 12 months, insiders at Bread Financial Holdings, Inc. have bought $63,459 and sold $874,930 worth of Bread Financial Holdings, Inc. stock.

On average, over the past 5 years, insiders at Bread Financial Holdings, Inc. have bought $6.74M and sold $14.92M worth of stock each year.

Highest buying activity among insiders over the last 12 months: Fawcett John J. (director) — $63,459.

The last purchase of 1,027 shares for transaction amount of $63,459 was made by Fawcett John J. (director) on 2025‑07‑30.

List of Insider Buy and Sell Transactions, Bread Financial Holdings, Inc.

Total: 0

Insider Historical Profitability

25.58%

BFH Institutional Investors: Active Positions

Increased Positions182+43.65%4M+8.65%
Decreased Positions178-42.69%6M-12.92%
New Positions71New781,628New
Sold Out Positions42Sold Out2MSold Out
Total Postitions421+0.96%47M-4.27%

BFH Ownership Change vs Market

Institutional Investor Ownership

Top Shareholders
Top Buyers
Top Sellers
New Shareholders
Sold-Out Shareholders
Active Shareholders
Vanguard Group Inc$397,117.0011.47%5.27M+30,962+0.59%2025-09-30
Blackrock, Inc.$341,245.009.85%4.53M+104,068+2.35%2025-09-30
Turtle Creek Asset Management Inc.$247,251.007.14%3.28M-311,050-8.65%2025-09-30
Dimensional Fund Advisors Lp$231,623.006.69%3.08M+16,143+0.53%2025-09-30
State Street Corp$139,709.004.03%1.86M-68,079-3.54%2025-09-30
Franklin Resources Inc$130,303.003.76%1.73M+9,842+0.57%2025-09-30
American Century Companies Inc$117,164.003.38%1.56M+65,223+4.38%2025-09-30
Arrowstreet Capital, Limited Partnership$89,555.002.59%1.19M-43,816-3.55%2025-09-30
Goldman Sachs Group Inc$88,488.002.56%1.18M+245,278+26.38%2025-09-30
Geode Capital Management, Llc$86,254.002.49%1.15M+9,690+0.85%2025-09-30

Financial Ratios

Summary
Comparison with Competitors

Price to Earnings

Price/Earnings to Growth

Price to Sales

Price to Book

Price/Free Cash Flow

Analyst Recommendations

Analyst Price Targets

Prismo does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. Prismo does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.