BTTR Logo

Better Choice Company Inc. (BTTR) 

AMEX
Market Cap
$4.12M
Sector
Consumer Defensive
Industry
Packaged Foods
Rank in Sector
110 of 168
Rank in Industry
35 of 49

Largest Insider Buys in Sector

BTTR Stock Price History Chart

BTTR Stock Performance

About Better Choice Company Inc.

Better Choice Company Inc. operates as an animal health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, chews, and grooming products. The company provides its products for dogs, cats, and pet parents under the Halo and TruDog brand names. Better Choice Company Inc. primarily sells its products through its online portals, as well as through online retailers and pet specialty stores. It has operations in the United States, Canada, China, and Asia. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 11, 2019. Better Choice Company Inc. was founded in 1986 and is based in Tampa, Florida.

Insider Activity of Better Choice Company Inc.

Over the last 12 months, insiders at Better Choice Company Inc. have bought $0 and sold $0 worth of Better Choice Company Inc. stock.

On average, over the past 5 years, insiders at Better Choice Company Inc. have bought $558,784 and sold $0 worth of stock each year.

There was no buying activity among insiders over the last 12 months.

The last purchase of 20,000 shares for transaction amount of $2,578 was made by Young Michael (director) on 2023‑09‑07.

List of Insider Buy and Sell Transactions, Better Choice Company Inc.

2023-09-07Purchasedirector
20,000
0.0592%
$0.13$2,578+2.50%
2022-09-07PurchaseChief Sales Officer
11,000
0.0393%
$1.50$16,500-64.34%
2022-09-02PurchaseCOO
1,750
0.0063%
$1.70$2,975-67.81%
2022-08-30PurchaseCOO
1,750
0.006%
$1.82$3,185-71.11%
2022-08-29PurchaseChief Sales Officer
11,000
0.0377%
$1.76$19,360-70.29%
2022-08-15PurchaseCOO
2,000
0.007%
$1.98$3,960-69.96%
2022-06-15PurchaseCOO
1,000
0.0034%
$2.40$2,400-68.75%
2022-06-01PurchaseEVP, Strategy
500
0.0017%
$2.39$1,195-67.89%
2022-05-27Purchase
2,500
0.0086%
$2.68$6,700-69.93%
2022-05-27Purchasedirector
0
$2.68$0-69.93%
2022-05-26Purchase
1,000
0.0034%
$2.47$2,470-67.78%
2022-05-25Purchase
5,500
0.0188%
$2.48$13,640-66.67%
2022-05-20Purchase
500
0.0017%
$2.40$1,200-64.56%
2022-05-19Purchase
452
0.0014%
$2.14$967-64.56%
2022-05-17Purchase
10,000
0.0345%
$2.20$22,000-60.60%
2022-05-16PurchaseEVP, Sales
500,000
1.5409%
$2.00$1M-61.13%
2022-05-16Purchase
7,000
0.0252%
$2.34$16,380-61.13%
2022-05-16PurchaseEVP, Strategy
12,500
0.0385%
$2.00$25,000-61.13%
2022-05-16PurchaseCEO
17
<0.0001%
$2.45$42-61.13%
2021-12-17PurchaseCFO
1,668
0.0057%
$3.15$5,254-29.21%

Insider Historical Profitability

<0.0001%
Word John M III
3232614
167.2209%
$2.1320<0.0001%
Young DonaldChief Sales Officer
570601
29.5168%
$2.1340<0.0001%
Young Michaeldirector
112500
5.8195%
$2.13130<0.0001%
Sauermann RobertCOO
28800
1.4898%
$2.13120<0.0001%
Conacher Lionel F.director
10000
0.5173%
$2.1310<0.0001%
Cook Sharla ACFO
6502
0.3363%
$2.1320<0.0001%
Lerner ScottCEO
57
0.0029%
$2.1350<0.0001%

Institutional Investor Ownership

Top Shareholders
Top Buyers
Top Sellers
New Shareholders
Sold-Out Shareholders
NBT Bank$684.000.01114-97.72%-$29,316.00<0.0001
Future Financial Wealth Managment Llc$72.00<0.0112New+$72.00<0.0001
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Information is provided 'as-is' and solely for informational purposes and is not advice. Prismo does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.