Better Choice Company Inc. (BTTR)
Largest Insider Buys in Sector
BTTR Stock Price History Chart
BTTR Stock Performance
About Better Choice Company Inc.
Better Choice Company Inc. operates as an animal health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, chews, and grooming products. The company provides its products for dogs, cats, and pet parents under the Halo and TruDog brand names. Better Choice Company Inc. primarily sells its products through its online portals, as well as through online retailers and pet specialty stores. It has operations in the United States, Canada, China, and Asia. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 11, 2019. Better Choice Company Inc. was founded in 1986 and is based in Tampa, Florida.
Insider Activity of Better Choice Company Inc.
Over the last 12 months, insiders at Better Choice Company Inc. have bought $0 and sold $0 worth of Better Choice Company Inc. stock.
On average, over the past 5 years, insiders at Better Choice Company Inc. have bought $558,784 and sold $0 worth of stock each year.
There was no buying activity among insiders over the last 12 months.
The last purchase of 20,000 shares for transaction amount of $2,578 was made by Young Michael (director) on 2023‑09‑07.
List of Insider Buy and Sell Transactions, Better Choice Company Inc.
| 2023-09-07 | director | 20,000 0.0592% | $0.13 | $2,578 | +2.50% | |||
| 2022-09-07 | Chief Sales Officer | 11,000 0.0393% | $1.50 | $16,500 | -64.34% | |||
| 2022-09-02 | COO | 1,750 0.0063% | $1.70 | $2,975 | -67.81% | |||
| 2022-08-30 | COO | 1,750 0.006% | $1.82 | $3,185 | -71.11% | |||
| 2022-08-29 | Chief Sales Officer | 11,000 0.0377% | $1.76 | $19,360 | -70.29% | |||
| 2022-08-15 | COO | 2,000 0.007% | $1.98 | $3,960 | -69.96% | |||
| 2022-06-15 | COO | 1,000 0.0034% | $2.40 | $2,400 | -68.75% | |||
| 2022-06-01 | EVP, Strategy | 500 0.0017% | $2.39 | $1,195 | -67.89% | |||
| 2022-05-27 | 2,500 0.0086% | $2.68 | $6,700 | -69.93% | ||||
| 2022-05-27 | director | 0 – | $2.68 | $0 | -69.93% | |||
| 2022-05-26 | 1,000 0.0034% | $2.47 | $2,470 | -67.78% | ||||
| 2022-05-25 | 5,500 0.0188% | $2.48 | $13,640 | -66.67% | ||||
| 2022-05-20 | 500 0.0017% | $2.40 | $1,200 | -64.56% | ||||
| 2022-05-19 | 452 0.0014% | $2.14 | $967 | -64.56% | ||||
| 2022-05-17 | 10,000 0.0345% | $2.20 | $22,000 | -60.60% | ||||
| 2022-05-16 | EVP, Sales | 500,000 1.5409% | $2.00 | $1M | -61.13% | |||
| 2022-05-16 | 7,000 0.0252% | $2.34 | $16,380 | -61.13% | ||||
| 2022-05-16 | EVP, Strategy | 12,500 0.0385% | $2.00 | $25,000 | -61.13% | |||
| 2022-05-16 | CEO | 17 <0.0001% | $2.45 | $42 | -61.13% | |||
| 2021-12-17 | CFO | 1,668 0.0057% | $3.15 | $5,254 | -29.21% |
Insider Historical Profitability
| Word John M III | 3232614 167.2209% | $2.13 | 2 | 0 | <0.0001% | |
| Young Donald | Chief Sales Officer | 570601 29.5168% | $2.13 | 4 | 0 | <0.0001% |
| Young Michael | director | 112500 5.8195% | $2.13 | 13 | 0 | <0.0001% |
| Sauermann Robert | COO | 28800 1.4898% | $2.13 | 12 | 0 | <0.0001% |
| Conacher Lionel F. | director | 10000 0.5173% | $2.13 | 1 | 0 | <0.0001% |
| Cook Sharla A | CFO | 6502 0.3363% | $2.13 | 2 | 0 | <0.0001% |
| Lerner Scott | CEO | 57 0.0029% | $2.13 | 5 | 0 | <0.0001% |
Institutional Investor Ownership
| NBT Bank | $684.00 | 0.01 | 114 | -97.72% | -$29,316.00 | <0.0001 | |
| Future Financial Wealth Managment Llc | $72.00 | <0.01 | 12 | New | +$72.00 | <0.0001 |