Better Choice Company Inc. (BTTR)Â
Trading
Quantity
Profitability
Ownership
Largest Insider Buys in Sector
BTTR Insider Trading Activity
BTTR Median Price and Trade Amounts History Chart
Statistics of Insider Transactions
Amount of Insider Buys and Sells
Buys | $8,550 | 1 | 50 |
Sells | $1,086 | 1 | 50 |
Related Transactions
| Conacher Lionel F. | director | 1 | $8,550 | 1 | $1,086 | $7,464 |
About Better Choice Company Inc.
Better Choice Company Inc. operates as an animal health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, chews, and grooming products. The company provides its products for dogs, cats, and pet parents under the Halo and TruDog brand names. Better Choice Company Inc. primarily sells its products through its online portals, as well as through online retailers and pet specialty stores. It has operations in the United States, Canada, China, and Asia. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 11, 2019. Better Choice Company Inc. was founded in 1986 and is based in Tampa, Florida.
Insider Activity of Better Choice Company Inc.
Over the last 12 months, insiders at Better Choice Company Inc. have bought $8,550 and sold $1,086 worth of Better Choice Company Inc. stock.
On average, over the past 5 years, insiders at Better Choice Company Inc. have bought $475,928 and sold $1,086 worth of stock each year.
Highest buying activity among insiders over the last 12 months: Conacher Lionel F. (director) — $8,550.
The last purchase of 5,000 shares for transaction amount of $8,550 was made by Conacher Lionel F. (director) on 2024‑11‑20.
List of Insider Buy and Sell Transactions, Better Choice Company Inc.
| 2024-12-23 | Sale | Conacher Lionel F. | director | 635 0.0266% | $1.71 | $1,086 | -8.52% | |
| 2024-11-20 | Conacher Lionel F. | director | 5,000 0.2513% | $1.71 | $8,550 | +12.36% | ||
| 2024-02-01 | Conacher Lionel F. | director | 8,418 1.4506% | $11.88 | $100,006 | -67.10% | ||
| 2023-09-07 | Young Michael | director | 20,000 0.0592% | $0.13 | $2,578 | -1.88% | ||
| 2023-09-05 | Conacher Lionel F. | director | 17,045 2.4284% | $6.97 | $118,804 | -9.76% | ||
| 2022-09-07 | Young Donald | Chief Sales Officer | 11,000 0.0393% | $1.50 | $16,500 | -64.34% | ||
| 2022-09-02 | Sauermann Robert | COO | 1,750 0.0063% | $1.70 | $2,975 | -67.81% | ||
| 2022-08-30 | Sauermann Robert | COO | 1,750 0.006% | $1.82 | $3,185 | -71.11% | ||
| 2022-08-29 | Young Donald | Chief Sales Officer | 11,000 0.0377% | $1.76 | $19,360 | -70.29% | ||
| 2022-08-15 | Sauermann Robert | COO | 2,000 0.007% | $1.98 | $3,960 | -69.96% | ||
| 2022-06-15 | Sauermann Robert | COO | 1,000 0.0034% | $2.40 | $2,400 | -68.75% | ||
| 2022-06-01 | Sauermann Robert | EVP, Strategy | 500 0.0017% | $2.39 | $1,195 | -67.89% | ||
| 2022-05-27 | Young Michael | 2,500 0.0086% | $2.68 | $6,700 | -69.93% | |||
| 2022-05-27 | Young Michael | director | 0 – | $2.68 | $0 | -69.93% | ||
| 2022-05-26 | Young Michael | 1,000 0.0034% | $2.47 | $2,470 | -67.78% | |||
| 2022-05-25 | Young Michael | 5,500 0.0188% | $2.48 | $13,640 | -66.67% | |||
| 2022-05-20 | Young Michael | 500 0.0017% | $2.40 | $1,200 | -64.56% | |||
| 2022-05-19 | Young Michael | 452 0.0014% | $2.14 | $967 | -64.56% | |||
| 2022-05-17 | Young Michael | 10,000 0.0345% | $2.20 | $22,000 | -60.60% | |||
| 2022-05-16 | Young Donald | EVP, Sales | 500,000 1.5409% | $2.00 | $1M | -61.13% |
Insider Historical Profitability
| Conacher Lionel F. | director | 36597 1.8482% | $65,142.66 | 4 | 1 | <0.0001% |
| Word John M III | 3232614 163.2551% | $5.75M | 2 | 0 | <0.0001% | |
| Young Donald | Chief Sales Officer | 570601 28.8168% | $1.02M | 4 | 0 | <0.0001% |
| Young Michael | director | 112500 5.6815% | $200,250.00 | 13 | 0 | <0.0001% |
| Sauermann Robert | COO | 28800 1.4545% | $51,264.00 | 12 | 0 | <0.0001% |
| Cook Sharla A | CFO | 6502 0.3284% | $11,573.56 | 2 | 0 | <0.0001% |
| Lerner Scott | CEO | 57 0.0029% | $101.46 | 5 | 0 | <0.0001% |
Historical Insider Profitability vs. Competitors
$45,235,911 | 167 | 3.36% | $229.01M | |
$541,850,585 | 138 | 11.54% | $352.87M | |
$23,025,743 | 98 | -1.62% | $46.98M | |
$2,416,152 | 73 | -48.13% | $1.99M | |
$5,944,407 | 72 | 22.01% | $194.04M | |
$4,705,958 | 58 | 19.82% | $24.11M | |
$699,039 | 53 | 11.01% | $22.95M | |
$1,749,704 | 40 | 15.59% | $3.01M | |
$15,487,425 | 36 | 11.89% | $516.28M | |
$4,771,903 | 34 | 15.11% | $561.09M | |
$1,680,244 | 27 | 10.94% | $602.82M | |
$32,609,414 | 27 | 37.83% | $362.6M | |
Better Choice Company Inc. (BTTR) | $757,188 | 23 | -29.93% | $3.52M |
$2,253,451 | 11 | -7.28% | $171.93M | |
$4,268,668 | 8 | 20.05% | $64.89M | |
$21,483 | 8 | -1.62% | $87.95M | |
$2,912,100 | 7 | 43.17% | $270.27M | |
$17,038,800 | 5 | -18.72% | $11.94M | |
$113,170 | 3 | 2.68% | $16.82M |
BTTR Institutional Investors: Active Positions
| Increased Positions | 3 | +20% | 16,679 | +9.09% |
| Decreased Positions | 4 | -26.67% | 21,383 | -11.65% |
| New Positions | 2 | New | 16,676 | New |
| Sold Out Positions | 2 | Sold Out | 115 | Sold Out |
| Total Postitions | 14 | -6.67% | 178,824 | -2.56% |
BTTR Ownership Change vs Market
Institutional Investor Ownership
| Altium Capital Management Llc | $182.00 | 5.92% | 118,459 | -14,658 | -11.01% | 2024-12-31 |
| Warberg Asset Management Llc | $36.00 | 1.18% | 23,500 | -6,610 | -21.95% | 2024-12-31 |
| Sanctuary Advisors, Llc | $23.00 | 0.74% | 14,823 | 0 | 0% | 2024-12-31 |
| Geode Capital Management, Llc | $16.00 | 0.52% | 10,398 | +10,398 | New | 2024-12-31 |
| Ubs Group Ag | $10.00 | 0.31% | 6,278 | +6,278 | New | 2024-12-31 |
| Brown Brothers Harriman & Co | $8.00 | 0.26% | 5,165 | 0 | 0% | 2024-12-31 |
| Osaic Holdings, Inc. | $0 | 0.01% | 114 | 0 | 0% | 2024-12-31 |
| Blackrock, Inc. | $0 | <0.01% | 56 | 0 | 0% | 2024-12-31 |
| Bank Of America Corp /De/ | $0 | <0.01% | 13 | +3 | +30% | 2024-12-31 |
| Future Financial Wealth Managment Llc | $0 | <0.01% | 12 | 0 | 0% | 2024-12-31 |