CRM Logo

Salesforce, Inc. (CRM) 

NYSE$280.62
Market Cap
$269.68B
Sector
Technology
Industry
Software—Application
Rank in Sector
2 of 561
Rank in Industry
1 of 172

CRM Insider Trading Activity

CRM Median Price and Trade Amounts History Chart

Statistics of Insider Transactions

Amount of Insider Buys and Sells

Buys
$100,795,92232
Sells
$928,571,48419798

Related Transactions

Morfit G MasonSee Remarks1$99.8M3$349.99M$-250.2M
MUNOZ OSCARdirector1$499,8060$0$499,806
Washington Robin Ldirector1$499,3550$0$499,355
Milano MiguelPresident and CRO0$03$1.16M$-1.16M
Reddy Sundeep G.EVP & Chief Accounting Officer0$010$1.42M$-1.42M
Conway Craigdirector0$01$1.44M$-1.44M
Niles SabastianPresident and CLO0$06$2.43M$-2.43M
WEBB MAYNARD G JRdirector0$01$2.53M$-2.53M
SCHMAIER R DAVIDPres. & Chief Product Officer0$010$5.75M$-5.75M
Weaver Amy EPresident and CFO0$017$20.81M$-20.81M
Harris ParkerCo-Founder and CTO, Slack0$044$43M$-43M
Millham BrianPresident and COO0$030$64.94M$-64.94M
Tallapragada SrinivasPres/Chief Engineering Officer0$014$81.3M$-81.3M
Benioff MarcChair and CEO0$058$353.8M$-353.8M

About Salesforce, Inc.

Salesforce, Inc. provides customer relationship management technology that brings companies and customers together worldwide. Its Customer 360 platform empowers its customers to work together to deliver connected experiences for their customers. The company's service offerings include Sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and relationship intelligence, and deliver quotes, contracts, and invoices; and Service that enables companies to deliver trusted and highly personalized customer service and support at scale. Its service offerings also comprise flexible platform that enables companies of various sizes, locations, and industries to build business apps to bring them closer to their customers with drag-and-drop tools; online learning platform that allows anyone to learn in-demand Salesforce skills; and Slack, a system of engagement. In addition, the company's service offerings include Marketing offering that enables companies to plan, personalize, and optimize one-to-one customer marketing journeys; and Commerce offering, which empowers brands to unify the customer experience across mobile, web, social, and store commerce points. Further, its service offerings comprise Tableau, an end-to-end analytics solution serving various enterprise use cases; and MuleSoft, an integration offering that allows its customers to unlock data across their enterprise. The company provides its service offering for customers in financial services, healthcare and life sciences, manufacturing, and other industries. It also offers professional services; and in-person and online courses to certify its customers and partners on architecting, administering, deploying, and developing its service offerings. The company provides its services through direct sales; and consulting firms, systems integrators, and other partners. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.

Insider Activity of Salesforce, Inc.

Over the last 12 months, insiders at Salesforce, Inc. have bought $100.8M and sold $928.57M worth of Salesforce, Inc. stock.

On average, over the past 5 years, insiders at Salesforce, Inc. have bought $50.48M and sold $730.64M worth of stock each year.

Highest buying activity among insiders over the last 12 months: Morfit G Mason (See Remarks) — $99.8M. MUNOZ OSCAR (director) — $499,806. Washington Robin L (director) — $499,355.

The last purchase of 1,695 shares for transaction amount of $499,355 was made by Washington Robin L (director) on 2025‑02‑28.

List of Insider Buy and Sell Transactions, Salesforce, Inc.

2025-03-17SaleWeaver Amy EPresident and CFO
6,221
0.0006%
$277.37$1.73M-0.55%
2025-03-03SaleWeaver Amy EPresident and CFO
6,221
0.0007%
$301.00$1.87M-4.47%
2025-02-28PurchaseWashington Robin Ldirector
1,695
0.0002%
$294.61$499,355-5.73%
2025-02-25SaleNiles SabastianPresident and CLO
730
<0.0001%
$306.24$223,555-7.89%
2025-02-24SaleTallapragada SrinivasPres/Chief Engineering Officer
4,447
0.0005%
$312.73$1.39M-8.30%
2025-02-24SaleMilano MiguelPresident and CRO
458
<0.0001%
$307.97$141,048-8.30%
2025-02-24SaleNiles SabastianPresident and CLO
690
<0.0001%
$307.97$212,496-8.30%
2025-02-18SaleWeaver Amy EPresident and CFO
6,221
0.0007%
$328.18$2.04M-11.76%
2025-02-03SaleWeaver Amy EPresident and CFO
6,221
0.0006%
$335.94$2.09M-12.25%
2025-02-03SaleReddy Sundeep G.EVP & Chief Accounting Officer
500
<0.0001%
$335.94$167,970-12.25%
2025-01-23SaleHarris ParkerCo-Founder and CTO, Slack
652
<0.0001%
$332.28$216,648-6.43%
2025-01-23SaleWeaver Amy EPresident and CFO
897
<0.0001%
$332.28$298,058-6.43%
2025-01-23SaleTallapragada SrinivasPres/Chief Engineering Officer
673
<0.0001%
$332.28$223,626-6.43%
2025-01-23SaleSCHMAIER R DAVIDPres. & Chief Product Officer
647
<0.0001%
$332.28$214,987-6.43%
2025-01-23SaleReddy Sundeep G.EVP & Chief Accounting Officer
436
<0.0001%
$332.28$144,875-6.43%
2025-01-23SaleMillham BrianPresident and COO
708
<0.0001%
$332.28$235,256-6.43%
2025-01-22SaleTallapragada SrinivasPres/Chief Engineering Officer
4,447
0.0005%
$331.25$1.47M-5.67%
2025-01-15SaleWeaver Amy EPresident and CFO
6,221
0.0007%
$329.88$2.05M+0.08%
2025-01-02SaleWeaver Amy EPresident and CFO
6,221
0.0007%
$338.92$2.11M-2.64%
2024-12-26SaleSCHMAIER R DAVIDPres. & Chief Product Officer
1,785
0.0002%
$344.00$614,040-5.15%
Total: 3693
*Gray background shows transactions not older than one year

Insider Historical Profitability

13.63%
Benioff MarcChair and CEO
12162457
1.2656%
$3.41B01853
Morfit G MasonSee Remarks
2898509
0.3016%
$813.38M13
Harris ParkerCo-Founder and CTO, Slack
121467
0.0126%
$34.09M0425
Weaver Amy EPresident and CFO
46750
0.0049%
$13.12M0199
Washington Robin Ldirector
43445
0.0045%
$12.19M11
Tallapragada SrinivasPres/Chief Engineering Officer
26907
0.0028%
$7.55M0134
SCHMAIER R DAVIDPres. & Chief Product Officer
20237
0.0021%
$5.68M010
MUNOZ OSCARdirector
7026
0.0007%
$1.97M10
Conway Craigdirector
6855
0.0007%
$1.92M053
Reddy Sundeep G.EVP & Chief Accounting Officer
6557
0.0007%
$1.84M020
Milano MiguelPresident and CRO
5864
0.0006%
$1.65M03
WEBB MAYNARD G JRdirector
1363
0.0001%
$382,485.06011
Millham BrianPresident and COO
1239
0.0001%
$347,688.18061
Niles SabastianPresident and CLO
1254
0.0001%
$351,897.4806
Taylor Bret StevenVice Chair of the Board, CoCEO
901945
0.0939%
$253.1M039
Wojcicki Susandirector
104283
0.0109%
$29.26M230+14.46%
HASSENFELD ALAN Gdirector
79077
0.0082%
$22.19M05
Dayon AlexandrePres. & Chief Strategy Officer
74318
0.0077%
$20.86M062
BLOCK KEITHco-CEO
60147
0.0063%
$16.88M0195
Powell Colindirector
44480
0.0046%
$12.48M20+4.19%
ROBERTSON SANFORDdirector
36391
0.0038%
$10.21M05
Allanson JoeChief Accounting Officer
31108
0.0032%
$8.73M089
Patterson GavinPres. & Chief Revenue Officer
17289
0.0018%
$4.85M013
TOMLINSON LAWRENCEdirector
16497
0.0017%
$4.63M05
Martinez MariaPres., Sales & Cust. Success
13021
0.0014%
$3.65M057
Hawkins Mark JPresident and CFO
12484
0.0013%
$3.5M0122
KROES NEELIEdirector
8254
0.0009%
$2.32M02
Hyder BrentPresident/Chief People Officer
8933
0.0009%
$2.51M040
Roos John Victordirector
7035
0.0007%
$1.97M0176
Robbins Cynthia G.Pres. and Chief People Officer
2920
0.0003%
$819,410.40052
Norton Burke FEVP and Chief Legal Officer
511
0.0001%
$143,396.82024
*Gray background shows insiders who have made transactions during last year

Historical Insider Profitability vs. Competitors

$13,085,329
137
13.94%
$24.36B
$7,832,638
44
10.50%
$20.3B
$7,641,590
33
37.70%
$71.93B
$67,266,538
32
24.18%
$48.2B
$1,960,091
29
9.96%
$168.87B
Salesforce, Inc.
(CRM)
$18,689,019
25
13.63%
$269.68B
$3,957,887
18
-3.45%
$66.36B
$7,116,275
17
16.76%
$45.25B
$50,136,702
16
10.86%
$158.43B
$166,945,447
16
20.68%
$36B
$5,837,075
12
34.18%
$31.62B
$166,603,510
8
12.16%
$52.28B
$21,002,742
8
12.69%
$106.76B
$10,962,911
7
38.20%
$27.93B
$2,163,311
7
23.05%
$79.18B
$6,200,056
4
15.42%
$170.52B
$629,759
4
7.28%
$28.42B
$304,230
1
95.48%
$56.92B
$25,200,000
1
22.54%
$23.19B

CRM Institutional Investors: Active Positions

Increased Positions1,746+67.36%65M+8.42%
Decreased Positions1,150-44.37%54M-7.06%
New Positions549New15MNew
Sold Out Positions97Sold Out3MSold Out
Total Postitions3,188+22.99%778M+1.36%

CRM Ownership Change vs Market

Institutional Investor Ownership

Top Shareholders
Top Buyers
Top Sellers
New Shareholders
Sold-Out Shareholders
Active Shareholders
Vanguard Group Inc$24.18M9%86.53M-367,370-0.42%2024-12-31
Blackrock, Inc.$21.43M7.98%76.69M+3M+4.25%2024-12-31
State Street Corp$13.68M5.09%48.95M-59,219-0.12%2024-12-31
Capital Research Global Investors$6.74M2.51%24.12M-233,439-0.96%2024-12-31
Fmr Llc$6.48M2.41%23.2M-3M-11.27%2024-12-31
Geode Capital Management, Llc$5.58M2.08%19.96M+175,035+0.89%2024-12-31
Jpmorgan Chase & Co$5.38M2%19.25M+5M+31.05%2024-12-31
Morgan Stanley$5.36M2%19.18M-51,410-0.27%2024-12-31
Capital International Investors$4.65M1.73%16.64M-2M-12.24%2024-12-31
Fisher Asset Management, Llc$3.48M1.3%12.45M+177,321+1.44%2024-12-31

Financial Ratios

Summary
Comparison with Competitors

Analyst Recommendations

Analyst Price Targets

Prismo does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. Prismo does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.