Salesforce, Inc. (CRM) Insider Trading Activity

NYSE$226.33+4.13 (1.86%)
Market Cap
$182.87B
Sector
Technology
Industry
Software—Application
Rank in Sector
8 of 601
Rank in Industry
6 of 191

CRM Insider Trading Activity

CRM Median Price and Trade Amounts History Chart

Statistics of Insider Transactions

Amount of Insider Buys and Sells

Buys
$27,516,297
5
56
Sells
$63,269,913
4
44

Related Transactions

Morfit G MasonSee Remarks
1
$25.02M
0
$0
$25.02M
Kirk David Blairdirector
3
$2M
0
$0
$2M
ALBER LAURAdirector
1
$500,266
0
$0
$500,266
Benioff MarcChair and CEO
0
$0
1
$31,598
$-31,598
KROES NEELIEdirector
0
$0
1
$929,276
$-929,276
Conway Craigdirector
0
$0
1
$1.17M
$-1.17M
Harris ParkerCo-Founder and CTO, Slack
0
$0
2
$61.17M
$-61.17M

About Salesforce, Inc.

Salesforce, Inc. is a leading provider of customer relationship management (CRM) solutions, dedicated to connecting businesses and their clientele on a global scale. At its core, the Customer 360 platform empowers organizations to create seamless, integrated experiences for their customers. The company's extensive suite of services encompasses a wide array of functionalities: Sales: Tools designed to manage sales pipelines, track leads, forecast opportunities, extract data-driven insights through analytics, and streamline the creation of …

Insider Activity of Salesforce, Inc.

Over the last 12 months, insiders at Salesforce, Inc. have bought $27.52M and sold $63.27M worth of Salesforce, Inc. stock.

On average, over the past 5 years, insiders at Salesforce, Inc. have bought $43.39M and sold $505.72M worth of stock each year.

Highest buying activity among insiders over the last 12 months: Morfit G Mason (See Remarks) — $25.02M. Kirk David Blair (director) — $2M. ALBER LAURA (director) — $500,266.

The last purchase of 4,176 shares for transaction amount of $999,451 was made by Kirk David Blair (director) on 2026‑09‑18.

List of Insider Buy and Sell Transactions, Salesforce, Inc.

2026-09-18PurchaseKirk David Blairdirector
4,176
0.0005%
$239.33
$999,451
-1.09%
2026-09-04SaleConway Craigdirector
4,500
0.0006%
$260.61
$1.17M
-8.22%
2026-03-19PurchaseALBER LAURAdirector
2,571
0.0003%
$194.58
$500,266
-4.22%
2026-03-18PurchaseKirk David Blairdirector
2,570
0.0003%
$194.62
$500,178
-3.88%
2026-01-14SaleKROES NEELIEdirector
3,893
0.0004%
$238.70
$929,276
-20.00%
2025-12-17PurchaseKirk David Blairdirector
1,936
0.0002%
$258.64
$500,722
-24.73%
2025-12-05PurchaseMorfit G MasonSee Remarks
96,000
0.01%
$260.58
$25.02M
-25.21%
2025-12-02SaleHarris ParkerCo-Founder and CTO, Slack
126,015
0.0131%
$234.60
$29.56M
-16.82%
2025-12-02SaleHarris ParkerCo-Founder and CTO, Slack
134,662
0.0141%
$234.70
$31.61M
-16.82%
2025-11-03SaleBenioff MarcChair and CEO
122
<0.0001%
$259.00
$31,598
-23.93%
2025-10-31SaleBenioff MarcChair and CEO
2,250
0.0002%
$258.20
$580,940
-23.69%
2025-10-30SaleBenioff MarcChair and CEO
2,250
0.0002%
$256.82
$577,848
-22.54%
2025-10-29SaleBenioff MarcChair and CEO
2,250
0.0002%
$252.04
$567,080
-20.95%
2025-10-28SaleBenioff MarcChair and CEO
2,250
0.0002%
$257.06
$578,396
-21.82%
2025-10-27SaleBenioff MarcChair and CEO
2,250
0.0002%
$256.13
$576,295
-22.19%
2025-10-22SaleBenioff MarcChair and CEO
2,250
0.0002%
$259.01
$582,763
-22.54%
2025-10-21SaleBenioff MarcChair and CEO
2,250
0.0002%
$262.27
$590,102
-24.53%
2025-10-20SaleBenioff MarcChair and CEO
2,250
0.0002%
$252.28
$567,631
-21.82%
2025-10-17SaleBenioff MarcChair and CEO
2,250
0.0002%
$244.64
$550,430
-18.25%
2025-10-16SaleBenioff MarcChair and CEO
2,250
0.0002%
$248.36
$558,810
-19.19%
Total: 3824
*Gray background shows transactions not older than one year

Insider Historical Profitability

11.22%
Morfit G MasonSee Remarks
2994509
0.3639%
$665.38M23
+18.45%
Kirk David Blairdirector
18748
0.0023%
$4.17M40
<0.0001%
ALBER LAURAdirector
9530
0.0012%
$2.12M10
Wojcicki Susandirector
104283
0.0127%
$23.17M230
+14.46%
Powell Colindirector
44480
0.0054%
$9.88M20
+4.19%
Washington Robin Ldirector
43445
0.0053%
$9.65M11
<0.0001%
MUNOZ OSCARdirector
11843
0.0014%
$2.63M20
+6.17%
*Gray background shows insiders who have made transactions during last year

Historical Insider Profitability vs. Competitors

$13,085,329
137
13.94%
$16.07B
$8,036,573
45
10.50%
$18.98B
$7,655,466
34
37.28%
$88.83B
$67,266,538
32
24.18%
$38.51B
Salesforce, Inc.
(CRM)
$121,349,541
30
11.22%
$182.87B

CRM Institutional Investors: Active Positions

Increased Positions1,499+46.51%64M+8.34%
Decreased Positions1,491-46.26%61M-7.94%
New Positions368New19MNew
Sold Out Positions218Sold Out9MSold Out
Total Postitions3,231+0.25%770M+0.4%

CRM Ownership Change vs Market

Institutional Investor Ownership

Top Shareholders
Top Buyers
Top Sellers
New Shareholders
Sold-Out Shareholders
Active Shareholders
Vanguard Group Inc$22.72M9.56%89.57M+748,772+0.84%2025-09-30
Blackrock, Inc.$20.59M8.66%81.18M-452,102-0.55%2025-09-30
State Street Corp$12.53M5.27%49.42M+159,739+0.32%2025-09-30
Geode Capital Management, Llc$5.32M2.24%20.99M+117,311+0.56%2025-09-30
Capital International Investors$5.09M2.14%20.05M+2M+9.44%2025-09-30
Morgan Stanley$4.87M2.05%19.19M-1M-6.19%2025-09-30
Capital World Investors$4.39M1.85%17.33M+11M+159.01%2025-09-30
Jpmorgan Chase & Co$3.31M1.39%13.05M-5M-26.77%2025-09-30
Northern Trust Corp$2.68M1.13%10.57M-139,688-1.3%2025-09-30
Norges Bank$2.63M1.11%10.36M-403,808-3.75%2025-06-30

Financial Ratios

Summary
Comparison with Competitors

Price to Earnings

Price/Earnings to Growth

Price to Sales

Price to Book

Price/Free Cash Flow

Analyst Recommendations

Analyst Price Targets

Prismo does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. Prismo does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.