Direct Digital Holdings, Inc. (DRCT) Insider Trading Activity
NASDAQ$0.6076
Market Cap
$11.49M
Sector
Communication Services
Industry
Advertising Agencies
Rank in Sector
81 of 149
Rank in Industry
17 of 26
Insider Buys Sum
Cluster
Trading
Trading
Insider Buys
Quantity
Quantity
Historical
Profitability
Profitability
Investor
Ownership
Ownership
Largest Insider Buys in Sector
| $1B | ||
| $351M | ||
| $100M | ||
| $27M | ||
| $15M | ||
| $13M |
DRCT Insider Trading Activity
DRCT Median Price and Trade Amounts History Chart
Statistics of Insider Transactions
Amount of Insider Buys and Sells
Buys | $0 | 0 | 0 |
Sells | $420,519 | 51 | 100 |
Related Transactions
| Locke Mistelle | director | 0 | $0 | 3 | $14,027 | $-14,027 |
| Leatherberry Antoinette Renee | director | 0 | $0 | 2 | $20,735 | $-20,735 |
| Cohen Richard | director | 0 | $0 | 2 | $20,750 | $-20,750 |
| SMITH W KEITH | President | 0 | $0 | 13 | $102,779 | $-102,779 |
| Walker Mark D | Chairman and CEO | 0 | $0 | 31 | $262,229 | $-262,229 |
About Direct Digital Holdings, Inc.
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Insider Activity of Direct Digital Holdings, Inc.
Over the last 12 months, insiders at Direct Digital Holdings, Inc. have bought $0 and sold $420,519 worth of Direct Digital Holdings, Inc. stock.
On average, over the past 5 years, insiders at Direct Digital Holdings, Inc. have bought $0 and sold $632,752 worth of stock each year.
There was no buying activity among insiders over the last 12 months.
List of Insider Buy and Sell Transactions, Direct Digital Holdings, Inc.
| 2025-04-17 | Sale | Walker Mark D | Chairman and CEO | 8,700 0.1148% | $0.54 | $4,698 | +4.17% | |
| 2025-03-27 | Sale | Walker Mark D | Chairman and CEO | 6,119 0.0535% | $0.75 | $4,589 | -53.20% | |
| 2025-03-27 | Sale | SMITH W KEITH | President | 12,186 0.1108% | $0.78 | $9,505 | -53.20% | |
| 2025-03-26 | Sale | Walker Mark D | Chairman and CEO | 19,778 0.3086% | $0.78 | $15,427 | -19.25% | |
| 2025-03-26 | Sale | SMITH W KEITH | President | 20,563 0.3208% | $0.78 | $16,039 | -19.25% | |
| 2025-03-25 | Sale | Walker Mark D | Chairman and CEO | 7,710 0.1195% | $0.76 | $5,860 | -16.79% | |
| 2025-03-25 | Sale | SMITH W KEITH | President | 7,700 0.1194% | $0.76 | $5,852 | -16.79% | |
| 2025-03-24 | Sale | SMITH W KEITH | President | 10,300 0.1608% | $0.76 | $7,828 | -15.31% | |
| 2025-03-24 | Sale | Walker Mark D | Chairman and CEO | 10,448 0.1632% | $0.76 | $7,940 | -15.31% | |
| 2025-03-21 | Sale | SMITH W KEITH | President | 5,831 0.0881% | $0.76 | $4,432 | -18.01% | |
| 2025-03-21 | Sale | Walker Mark D | Chairman and CEO | 5,830 0.0881% | $0.76 | $4,431 | -18.01% | |
| 2025-03-20 | Sale | SMITH W KEITH | President | 15,631 0.2436% | $0.79 | $12,348 | -18.54% | |
| 2025-03-20 | Sale | Walker Mark D | Chairman and CEO | 14,600 0.2276% | $0.79 | $11,534 | -18.54% | |
| 2025-03-19 | Sale | SMITH W KEITH | President | 10,171 0.1605% | $0.80 | $8,137 | -18.54% | |
| 2025-03-19 | Sale | Walker Mark D | Chairman and CEO | 10,960 0.173% | $0.80 | $8,768 | -18.54% | |
| 2025-03-18 | Sale | SMITH W KEITH | President | 5,125 0.0766% | $0.80 | $4,100 | -22.89% | |
| 2025-03-18 | Sale | Walker Mark D | Chairman and CEO | 5,109 0.0763% | $0.80 | $4,087 | -22.89% | |
| 2025-03-17 | Sale | SMITH W KEITH | President | 8,657 0.1226% | $0.73 | $6,320 | -19.90% | |
| 2025-03-17 | Sale | Walker Mark D | Chairman and CEO | 10,800 0.153% | $0.73 | $7,884 | -19.90% | |
| 2025-03-14 | Sale | SMITH W KEITH | President | 15,874 0.2432% | $0.77 | $12,223 | -17.84% |
Total: 54
*Gray background shows transactions not older than one year
DRCT Institutional Investors: Active Positions
| Increased Positions | 7 | +50% | 82,852 | +30.45% |
| Decreased Positions | 5 | -35.71% | 60,488 | -22.23% |
| New Positions | 3 | New | 59,527 | New |
| Sold Out Positions | 3 | Sold Out | 58,421 | Sold Out |
| Total Postitions | 16 | +14.29% | 294,452 | +8.22% |
DRCT Ownership Change vs Market
Institutional Investor Ownership
Top Shareholders
Top Buyers
Top Sellers
New Shareholders
Sold-Out Shareholders
Active Shareholders
| Vanguard Group Inc | $118.00 | 1.73% | 137,974 | 0 | 0% | 2024-12-31 |
| Citadel Advisors Llc | $38.00 | 0.55% | 44,202 | +44,202 | New | 2024-12-31 |
| Geode Capital Management, Llc | $30.00 | 0.43% | 34,516 | +12 | +0.04% | 2024-12-31 |
| Ubs Group Ag | $19.00 | 0.27% | 21,954 | +21,892 | +35,309.68% | 2024-12-31 |
| Blackrock, Inc. | $14.00 | 0.2% | 16,138 | -165 | -1.01% | 2025-03-31 |
| State Street Corp | $9.00 | 0.13% | 10,066 | 0 | 0% | 2024-12-31 |
| Morgan Stanley | $7.00 | 0.1% | 8,314 | -1,902 | -18.62% | 2024-12-31 |
| Tower Research Capital Llc (Trc) | $2.00 | 0.03% | 2,512 | +366 | +17.05% | 2024-12-31 |
| Steward Partners Investment Advisory, Llc | $1.00 | 0.02% | 1,700 | 0 | 0% | 2024-12-31 |
| Bank Of America Corp /De/ | $1.00 | 0.01% | 1,082 | +1,055 | +3,907.41% | 2024-12-31 |
Financial Ratios
Summary
Comparison with Competitors
Price to Earnings
Price/Earnings to Growth
Price to Sales
Price to Book
Price/Free Cash Flow
Analyst Recommendations
Analyst Price Targets
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