Viant Technology Inc. operates as an advertising software company. It provides Adelphic, an enterprise software platform that enables marketers and their advertising agencies to plan, buy, and measure advertising across channels, including desktop, mobile, connected and linear TV, in-game, streaming audio, and digital billboards. The company also offers Holistic, an omnichannel demand side platform for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Household ID, a household profile, which provides household insights for optimized bid decisions and touchpoint collection across consumer pathways, as well as offers holistic targeting and measurement across channels; World Without Cookies software to manage reach and frequency at the household level; and Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner. In addition, it provides Data lake, a software and self-service enables customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; onboarding data integrations provides marketers with high match rates to audience insights for segmentation, targeting, and measuring outcomes; and self-service interface that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies. The company was founded in 1999 and is headquartered in Irvine, California.
Over the last 12 months, insiders at Viant Technology Inc. have bought $0 and sold $0 worth of Viant Technology Inc. stock.
On average, over the past 5 years, insiders at Viant Technology Inc. have bought $643,750 and sold $12.9M worth of stock each year.
There was no buying activity among insiders over the last 12 months.
The last purchase of 25,000 shares for transaction amount of $625,000 was made by Williams Elizabeth Goodman (director) on 2021‑02‑09.
2023-06-14 | Sale | VALDES MAX O | director | 5,147 0.0344% | $4.45 | $22,904 | +51.88% | |
2023-06-13 | Sale | VALDES MAX O | director | 5,147 0.0347% | $4.30 | $22,132 | +57.52% | |
2022-03-14 | Sale | MADDEN LARRY | Chief Financial Officer | 21,628 0.1533% | $6.08 | $131,498 | -24.15% | |
2021-09-13 | Sale | MADDEN LARRY | Chief Financial Officer | 18,404 0.1445% | $12.51 | $230,234 | -46.12% | |
2021-02-10 | Sale | MADDEN LARRY | Chief Financial Officer | 15,000 0.0683% | $25.00 | $375,000 | -67.73% | |
2021-02-10 | Sale | Vanderhook Timothy | CEO and Chairman | 303,411 1.3822% | $25.00 | $7.59M | -67.73% | |
2021-02-10 | Sale | Vanderhook Christopher | Chief Operating Officer | 303,411 1.3822% | $25.00 | $7.59M | -67.73% | |
2021-02-10 | Sale | Four Brothers 2 LLC | 10 percent owner | 910,232 4.1466% | $25.00 | $22.76M | -67.73% | |
2021-02-09 | Williams Elizabeth Goodman | director | 25,000 0.1139% | $25.00 | $625,000 | |||
2021-02-09 | VALDES MAX O | director | 750 0.0034% | $25.00 | $18,750 |
BlackRock | $10.91M | 1.61 | 1.02M | -0.89% | -$97,837.47 | <0.0001 | |
ROYCE & ASSOCIATES INC | $10.67M | 1.58 | 1M | -12.79% | -$1.56M | 0.09 | |
The Vanguard Group | $8.68M | 1.28 | 813,947 | <0.01% | -$149.24 | <0.0001 | |
G2 Investment Partners | $6.08M | 0.9 | 570,592 | +32.43% | +$1.49M | 1.62 | |
Renaissance Technologies | $4.53M | 0.67 | 425,200 | +15.07% | +$593,810.21 | 0.01 | |
Geode Capital Management | $3.47M | 0.51 | 325,661 | +7.42% | +$239,911.19 | <0.0001 | |
State Street | $2.99M | 0.44 | 280,226 | +4.83% | +$137,673.89 | <0.0001 | |
Summit Partners Public Asset Management LLC | $2.72M | 0.4 | 255,066 | New | +$2.72M | 0.13 | |
Dimensional Fund Advisors | $1.85M | 0.27 | 173,169 | +10.37% | +$173,416.83 | <0.0001 | |
Northern Trust | $1.47M | 0.22 | 137,506 | -8.69% | -$139,539.31 | <0.0001 | |
GlobeFlex Capital | $1.27M | 0.19 | 118,712 | +216.89% | +$866,125.06 | 0.13 | |
Boothbay Fund Management LLC | $1.1M | 0.16 | 103,138 | +18.84% | +$174,259.01 | 0.04 | |
Morgan Stanley | $1.09M | 0.16 | 102,354 | -7.5% | -$88,445.97 | <0.0001 | |
Susquehanna International Group | $1.06M | 0.16 | 99,234 | -24.42% | -$341,834.08 | <0.01 | |
Eam Investors | $1.06M | 0.16 | 99,040 | +13.46% | +$125,244.29 | 0.17 | |
Millennium Management LLC | $998,064.00 | 0.15 | 93,627 | +29.38% | +$226,620.98 | <0.01 | |
Marshall Wace | $988,012.00 | 0.15 | 92,684 | +10.54% | +$94,234.45 | <0.01 | |
TSW (Thompson, Siegel & Walmsley LLC) | $883,000.00 | 0.13 | 82,808 | +14.39% | +$111,068.11 | 0.01 | |
Quadrature Capital Ltd | $782,524.00 | 0.12 | 73,684 | +38.98% | +$219,494.14 | 0.01 | |
Citadel Advisors LLC | $767,818.00 | 0.11 | 72,028 | +10.47% | +$72,775.77 | <0.0001 | |
State of Wisconsin Investment Board | $588,432.00 | 0.09 | 55,200 | +63.31% | +$228,124.00 | <0.01 | |
Invenomic Capital Management LP | $560,599.00 | 0.08 | 52,589 | -88.03% | -$4.12M | 0.03 | |
Squarepoint Ops LLC | $544,939.00 | 0.08 | 51,120 | +6.1% | +$31,329.73 | <0.01 | |
JPMorgan Chase | $523,577.00 | 0.08 | 49,116 | -74.51% | -$1.53M | <0.0001 | |
Charles Schwab | $464,797.00 | 0.07 | 43,602 | 0% | +$0 | <0.0001 | |
Kennedy Capital Management Inc | $458,060.00 | 0.07 | 42,970 | +3.77% | +$16,650.91 | 0.01 | |
RhumbLine Advisers | $430,227.00 | 0.06 | 40,360 | +2.51% | +$10,542.48 | <0.0001 | |
Gsa Capital Partners Llp | $431,000.00 | 0.06 | 40,430 | +4.39% | +$18,112.02 | 0.04 | |
BNY Mellon | $404,765.00 | 0.06 | 37,970 | -47.68% | -$368,840.37 | <0.0001 | |
Bailard Inc | $401,584.00 | 0.06 | 37,672 | 0% | +$0 | 0.01 | |
Bank of America | $379,399.00 | 0.06 | 35,591 | -34.86% | -$202,997.81 | <0.0001 | |
Nuveen | $351,258.00 | 0.05 | 32,951 | 0% | +$0 | <0.0001 | |
Walleye Capital | $298,832.00 | 0.04 | 28,033 | +9.41% | +$25,711.94 | <0.01 | |
Barclays | $294,000.00 | 0.04 | 27,584 | -26.01% | -$103,332.73 | <0.0001 | |
Goldman Sachs | $278,237.00 | 0.04 | 26,101 | +49.32% | +$91,899.97 | <0.0001 | |
Jump Financial Llc | $270,743.00 | 0.04 | 25,398 | New | +$270,743.00 | <0.01 | |
Hillsdale Investment Management Inc. | $261,170.00 | 0.04 | 24,500 | 0% | +$0 | 0.02 | |
Jane Street Capital | $260,285.00 | 0.04 | 24,417 | New | +$260,285.00 | <0.0001 | |
Heron Bay Capital Management | $243,485.00 | 0.04 | 22,841 | New | +$243,485.00 | 0.05 | |
Occudo Quantitative Strategies Lp | $232,793.00 | 0.03 | 21,838 | +101.07% | +$117,014.78 | 0.04 | |
Rockefeller Capital Management L P | $211,868.00 | 0.03 | 19,875 | New | +$211,868.00 | <0.01 | |
Acadian Asset Management | $198,000.00 | 0.03 | 18,749 | +379.02% | +$156,665.96 | <0.01 | |
Raymond James Financial Services Advisors Inc | $188,821.00 | 0.03 | 17,713 | New | +$188,821.00 | <0.0001 | |
UBS | $179,909.00 | 0.03 | 16,877 | +6.4% | +$10,819.91 | <0.0001 | |
Baader Bank Aktiengesellschaft | $159,900.00 | 0.02 | 15,000 | New | +$159,900.00 | 0.01 | |
Xtx Topco Ltd | $144,006.00 | 0.02 | 13,509 | New | +$144,006.00 | 0.01 | |
Group One Trading | $113,092.00 | 0.02 | 10,609 | New | +$113,092.00 | <0.01 | |
MetLife Investment Management | $91,207.00 | 0.01 | 8,556 | New | +$91,207.00 | <0.01 | |
American International Group | $78,053.00 | 0.01 | 7,322 | +0.42% | +$330.46 | <0.0001 | |
Covestor Ltd | $68,000.00 | 0.01 | 6,332 | +20.95% | +$11,780.80 | 0.04 |