Harley-Davidson, Inc. (HOG)
NYSE
Market Cap
$4.52B
Sector
Consumer Cyclical
Industry
Auto—Recreational Vehicles
Rank in Sector
130 of 389
Rank in Industry
4 of 11
Largest Insider Buys in Sector
HOG Stock Price History Chart
HOG Stock Performance
About Harley-Davidson, Inc.
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Insider Activity of Harley-Davidson, Inc.
Over the last 12 months, insiders at Harley-Davidson, Inc. have bought $49,997 and sold $0 worth of Harley-Davidson, Inc. stock.
On average, over the past 5 years, insiders at Harley-Davidson, Inc. have bought $3.45M and sold $4.03M worth of stock each year.
Highest buying activity among insiders over the last 12 months: Masood Rafeh (director) — $99,994.
The last purchase of 1,302 shares for transaction amount of $49,997 was made by Masood Rafeh (director) on 2023‑08‑01.
List of Insider Buy and Sell Transactions, Harley-Davidson, Inc.
| 2023-08-01 | Masood Rafeh | director | 1,302 0.0009% | $38.40 | $49,997 | -11.12% | ||
| 2023-02-06 | Sale | Root Jonathan R | SVP - HDFSI | 2,239 0.0015% | $50.17 | $112,324 | -31.67% | |
| 2022-09-02 | ZEITZ JOCHEN | President and CEO | 25,750 0.0179% | $38.94 | $1M | -0.53% | ||
| 2022-08-09 | Masood Rafeh | 1,335 0.0009% | $37.50 | $50,063 | +3.47% | |||
| 2022-03-02 | Sale | KORNETZKE MARK R | 2,868 0.0018% | $40.33 | $115,678 | -5.42% | ||
| 2022-03-01 | Sale | KORNETZKE MARK R | 5,746 0.0038% | $40.09 | $230,359 | -2.35% | ||
| 2021-02-05 | Mansfield Luke Christopher | VP/Motorcycle Management | 1,470 0.001% | $33.72 | $49,564 | +15.54% | ||
| 2021-02-04 | ZEITZ JOCHEN | President and CEO | 61,600 0.0407% | $32.47 | $2M | +21.38% | ||
| 2020-11-09 | Sale | Olin John A | 184,004 0.1248% | $34.45 | $6.34M | +19.70% | ||
| 2020-08-12 | ZEITZ JOCHEN | Chairman and Acting President | 142,900 0.0956% | $27.86 | $3.98M | +40.51% | ||
| 2020-08-07 | Sale | Thomas James Darrell | VP - Interim CFO and Treasurer | 4,456 0.0028% | $24.93 | $111,110 | +43.44% | |
| 2020-05-13 | ZEITZ JOCHEN | Chairman and Acting President | 102,040 0.068% | $19.52 | $1.99M | +76.25% | ||
| 2020-05-13 | Olin John A | SVP & CFO | 27,000 0.0175% | $19.02 | $513,548 | +76.25% | ||
| 2020-05-08 | ZEITZ JOCHEN | Chairman and Acting President | 195,700 0.1266% | $21.26 | $4.16M | +55.63% | ||
| 2019-11-26 | Sale | Olin John A | SVP & CFO | 88,930 0.0463% | $29.82 | $2.65M | -22.87% | |
| 2019-11-25 | Sale | Kumbier Michelle | SVP, Motor Co. Product & Ops | 44,000 0.0285% | $37.07 | $1.63M | -22.77% | |
| 2019-10-29 | Sale | HUND LAWRENCE G | President-HDFS | 16,000 0.0103% | $40.22 | $643,443 | -29.16% | |
| 2019-07-25 | Sale | KORNETZKE MARK R | 8,696 0.0056% | $36.00 | $313,065 | -6.06% | ||
| 2019-07-24 | Sale | Olin John A | SVP & CFO | 60,000 0.0347% | $32.25 | $1.93M | -6.34% | |
| 2019-07-24 | Sale | HUND LAWRENCE G | President-HDFS | 26,146 0.0167% | $35.58 | $930,143 | -6.34% |
Insider Historical Profitability
26.01%
| Masood Rafeh | director | 2637 0.0019% | $33.63 | 2 | 0 | +3.47% |
| BLEUSTEIN JEFFREY L | other | 632448 0.4541% | $33.63 | 0 | 5 | |
| ZEITZ JOCHEN | President and CEO | 508870 0.3654% | $33.63 | 5 | 4 | +38.65% |
| BROSTOWITZ JAMES M | VP & Treasurer | 297012 0.2133% | $33.63 | 0 | 7 | |
| JAMES DONALD A | director | 211788 0.1521% | $33.63 | 3 | 2 | <0.0001% |
| WANDELL KEITH E | Chairman, President & CEO | 130502 0.0937% | $33.63 | 2 | 10 | +23.7% |
| LEVATICH MATTHEW S | President & CEO | 69199 0.0497% | $33.63 | 0 | 5 | |
| LIONE GAIL A | Exec VP, Gen Counsel & Secy | 25997 0.0187% | $33.63 | 0 | 5 | |
| Thomas James Darrell | VP - Interim CFO and Treasurer | 21544 0.0155% | $33.63 | 0 | 1 | |
| RICHER MARK HANS | SVP, Chief Mktg Officer | 20498 0.0147% | $33.63 | 0 | 2 | |
| BEATTIE RICHARD I | director | 13515 0.0097% | $33.63 | 1 | 0 | +8.05% |
| HUND LAWRENCE G | President-HDFS | 10593 0.0076% | $33.63 | 0 | 12 | |
| ZARCONE DONNA F | Pres. & COO of HDFS | 10000 0.0072% | $33.63 | 0 | 4 | |
| ALLEN BARRY K | director | 9148 0.0066% | $33.63 | 1 | 2 | +20.79% |
| Mansfield Luke Christopher | VP/Motorcycle Management | 8344 0.006% | $33.63 | 1 | 0 | +15.54% |
| Root Jonathan R | SVP - HDFSI | 5474 0.0039% | $33.63 | 0 | 1 | |
| LEVINSON SARA L | director | 4404 0.0032% | $33.63 | 0 | 3 | |
| ZIEMER JAMES L | President & CEO | 4500 0.0032% | $33.63 | 0 | 3 | |
| FLICKINGER JON R | President & COO Buell | 2958 0.0021% | $33.63 | 0 | 7 | |
| MILES GEORGE L JR | director | 2730 0.002% | $33.63 | 1 | 0 | +18.88% |
| GREEN JUDSON C | director | 2257 0.0016% | $33.63 | 3 | 3 | +5.1% |
| Alstead Troy | director | 1663 0.0012% | $33.63 | 1 | 1 | <0.0001% |
| BISCHMANN JOANNE M | Vice President, Communications | 1284 0.0009% | $33.63 | 0 | 19 | |
| BROOKS MARTHA | director | 360 0.0003% | $33.63 | 6 | 0 | +24.25% |
| HUTCHINSON RONALD M | Sr VP-Product Development | 367 0.0003% | $33.63 | 0 | 4 | |
| ANDERSON R JOHN | director | 200 0.0001% | $33.63 | 1 | 0 | <0.0001% |
| Kumbier Michelle | SVP, Motor Co. Product & Ops | 149 0.0001% | $33.63 | 0 | 4 | |
| Olin John A | 0 0% | $33.63 | 1 | 9 | +76.25% | |
| BAKER JOHN P | GM, Corp Strat,Bus Dev & Susta | 0 0% | $33.63 | 0 | 13 | |
| HEVEY JOHN A | VP Strat Plng & Bus Dev | 0 0% | $33.63 | 0 | 3 | |
| Jones Paul J | VP & Chief Legal Officer | 0 0% | $33.63 | 0 | 13 | |
| EBERLE KARL M | Sr. VP, Manufacturing | 0 0% | $33.63 | 0 | 6 | |
| COPES RODNEY J | VP, Gen Mgr-Pilgrim Rd | 0 0% | $33.63 | 0 | 1 | |
| SCOTT HAROLD A | VP-Human Resources | 0 0% | $33.63 | 0 | 1 | |
| CALAWAY TONIT M | VP, Human Resources | 0 0% | $33.63 | 0 | 11 | |
| BERRYMAN GARRY S | VP, Mat.Mgt/Product Cost | 0 0% | $33.63 | 0 | 1 | |
| KORNETZKE MARK R | 0 0% | $33.63 | 0 | 11 | ||
| MCCASLIN JAMES A | EVP Corporate Product Planning | 0 0% | $33.63 | 0 | 5 | |
| CONRADES GEORGE H | director | 0 0% | $33.63 | 2 | 5 | +126.62% |
| Rocker Tchernavia | VP-Human Resources | 0 0% | $33.63 | 0 | 2 | |
| SUTTON W KENNETH JR | VP, Engineering | 0 0% | $33.63 | 0 | 2 |
Institutional Investor Ownership
Top Shareholders
Top Buyers
Top Sellers
New Shareholders
Sold-Out Shareholders
| The Vanguard Group | $587.37M | 9.98 | 13.43M | +3.49% | +$19.79M | 0.01 | |
| H Partners Management LLC | $516.13M | 8.77 | 11.8M | 0% | +$0 | 63.24 | |
| BlackRock | $492.48M | 8.37 | 11.26M | +0.77% | +$3.76M | 0.01 | |
| Fidelity Investments | $353.89M | 6.02 | 8.09M | +3.82% | +$13.02M | 0.02 | |
| Beutel, Goodman & Company Ltd. | $338.37M | 5.75 | 7.74M | +1.44% | +$4.79M | 1.74 | |
| Boston Partners | $286.1M | 4.87 | 6.55M | -9.15% | -$28.82M | 0.34 | |
| Dimensional Fund Advisors | $242.33M | 4.12 | 5.54M | +5.69% | +$13.05M | 0.07 | |
| Jupiter Fund Management | $224.38M | 3.81 | 5.13M | -22.64% | -$65.65M | 0.62 | |
| LSV Asset Management | $212.72M | 3.62 | 4.86M | +0.7% | +$1.47M | 0.44 | |
| State Street | $167.17M | 2.84 | 3.82M | +1.45% | +$2.38M | 0.01 | |
| Morgan Stanley | $110.97M | 1.89 | 2.54M | +9.93% | +$10.02M | 0.01 | |
| Geode Capital Management | $91.78M | 1.56 | 2.1M | +4.68% | +$4.1M | 0.01 | |
| Citadel Advisors LLC | $74.65M | 1.27 | 1.71M | +0.53% | +$392,347.80 | 0.05 | |
| American Century Investments | $69.36M | 1.18 | 1.59M | +42.55% | +$20.71M | 0.04 | |
| BNY Mellon | $64.99M | 1.11 | 1.49M | -3.47% | -$2.34M | 0.01 | |
| Charles Schwab | $60.15M | 1.02 | 1.38M | +4.51% | +$2.6M | 0.01 | |
| Brown Advisory | $57.75M | 0.98 | 1.32M | +0.88% | +$503,841.06 | 0.08 | |
| Millennium Management LLC | $57.32M | 0.97 | 1.31M | +1,541.41% | +$53.82M | 0.04 | |
| Northern Trust | $37.66M | 0.64 | 861,027 | -12.98% | -$5.62M | 0.01 | |
| D. E. Shaw & Co. | $34.57M | 0.59 | 790,254 | -48.2% | -$32.16M | 0.05 | |
| Invesco | $32.51M | 0.55 | 743,142 | +100.09% | +$16.26M | 0.01 | |
| Bank of America | $32.28M | 0.55 | 737,951 | +43.92% | +$9.85M | <0.01 | |
| First Trust | $31M | 0.53 | 708,716 | +4.41% | +$1.31M | 0.03 | |
| KILTEARN PARTNERS LLP | $27.58M | 0.47 | 633,213 | -15.91% | -$5.22M | 2.55 | |
| Raymond James Associates | $25.76M | 0.44 | 588,911 | +5.76% | +$1.4M | 0.02 | |
| Bridgewater Associates | $23.81M | 0.41 | 544,264 | +32.04% | +$5.78M | 0.12 | |
| Balyasny Asset Management Llc | $21.47M | 0.37 | 490,883 | New | +$21.47M | 0.06 | |
| Bank of Montreal | $21.08M | 0.36 | 480,705 | -7.73% | -$1.77M | 0.01 | |
| J. Goldman & Company | $18.1M | 0.31 | 413,759 | -28.44% | -$7.19M | 0.82 | |
| Nuveen | $16.64M | 0.28 | 380,363 | -2.6% | -$443,961.01 | 0.01 | |
| RhumbLine Advisers | $16.55M | 0.28 | 378,482 | -5% | -$871,822.69 | 0.02 | |
| LAZARD ASSET MANAGEMENT LLC | $16.2M | 0.28 | 370,275 | -4.69% | -$796,202.23 | 0.02 | |
| Pragma Gestao De Patrimonio Ltd | $15.75M | 0.27 | 360,000 | +2.86% | +$437,400.00 | 8.24 | |
| Artisan Partners | $15.66M | 0.27 | 358,028 | -3.25% | -$526,585.87 | 0.02 | |
| Glenmede | $15.17M | 0.26 | 346,722 | +271.96% | +$11.09M | 0.08 | |
| JPMorgan Chase | $13.85M | 0.24 | 316,543 | -12.69% | -$2.01M | <0.01 | |
| Legal & General | $12.3M | 0.21 | 281,153 | -7.24% | -$960,093.06 | <0.01 | |
| Capital Fund Management | $12.22M | 0.21 | 279,281 | -6.88% | -$901,918.73 | 0.15 | |
| GOLDEN CAPITAL MANAGEMENT LLC | $11.8M | 0.2 | 269,702 | New | +$11.8M | 3.87 | |
| Prudential Financial | $11.58M | 0.2 | 264,808 | +21.66% | +$2.06M | 0.02 | |
| Swiss National Bank | $11.43M | 0.19 | 261,300 | -1.47% | -$170,586.00 | 0.01 | |
| Interval Partners, LP | $10.66M | 0.18 | 243,702 | +132.1% | +$6.07M | 0.4 | |
| CalPERS | $10.3M | 0.18 | 235,433 | -2.37% | -$250,017.83 | 0.01 | |
| Ubs Asset Management Americas Inc | $10.22M | 0.17 | 233,633 | +8.84% | +$829,704.03 | <0.01 | |
| UBS | $10.18M | 0.17 | 232,650 | +377.07% | +$8.04M | <0.01 | |
| Hudson Bay Capital Management LP | $9.91M | 0.17 | 226,585 | New | +$9.91M | 0.1 | |
| Goldman Sachs | $9.7M | 0.17 | 221,767 | -8.36% | -$884,335.36 | <0.01 | |
| Connor Clark & Lunn Investment Management Ltd | $9.59M | 0.16 | 219,228 | -3.69% | -$367,765.93 | 0.02 | |
| Point72 Asset Management | $9.32M | 0.16 | 213,000 | -62% | -$15.2M | 0.02 | |
| Intrinsic Edge Capital Management Llc | $8.75M | 0.15 | 200,000 | New | +$8.75M | 0.74 |