| $1B | ||
| $595M | ||
| $211M | ||
| $195M | ||
| $137M | ||
| $129M |
Buys | $1,851,487 | 6 | 38 |
Sells | $805,674 | 10 | 62 |
| NOVA DANIEL J | director | 1 | $982,700 | 0 | $0 | $982,700 |
| Starrs Artie | President & CEO | 2 | $545,441 | 0 | $0 | $545,441 |
| Littleton Gayle | CLO, CCO, CAO & Corp Sec | 1 | $197,850 | 0 | $0 | $197,850 |
| Flees Lori Ann | director | 1 | $75,546 | 0 | $0 | $75,546 |
| Masood Rafeh | director | 1 | $49,950 | 0 | $0 | $49,950 |
| Krause Paul J | Chief Legal Officer | 0 | $0 | 1 | $40,664 | $-40,664 |
| FARLEY JR JAMES D | director | 0 | $0 | 1 | $120,780 | $-120,780 |
| Do Charles | Sr. Vice President, HDFSI | 0 | $0 | 2 | $182,250 | $-182,250 |
| Root Jonathan R | CFO and CCO | 0 | $0 | 5 | $195,025 | $-195,025 |
| Mansfield Luke Christopher | Chief Commercial Officer | 0 | $0 | 1 | $266,954 | $-266,954 |
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, …
Over the last 12 months, insiders at Harley-Davidson, Inc. have bought $1.85M and sold $805,674 worth of Harley-Davidson, Inc. stock.
On average, over the past 5 years, insiders at Harley-Davidson, Inc. have bought $750,982 and sold $298,053 worth of stock each year.
Highest buying activity among insiders over the last 12 months: NOVA DANIEL J (director) — $982,700. Starrs Artie (President & CEO) — $545,441. Littleton Gayle (CLO, CCO, CAO & Corp Sec) — $197,850.
The last purchase of 7,500 shares for transaction amount of $197,850 was made by Littleton Gayle (CLO, CCO, CAO & Corp Sec) on 2026‑08‑11.
| 2026-10-01 | Sale | Root Jonathan R | CFO and CCO | 1,559 0.0014% | $24.43 | $38,086 | +10.23% | |
| 2026-09-01 | Sale | Root Jonathan R | CFO and CCO | 1,554 0.0015% | $27.46 | $42,673 | -0.06% | |
| 2026-08-11 | Littleton Gayle | CLO, CCO, CAO & Corp Sec | 7,500 0.007% | $26.38 | $197,850 | +2.86% | ||
| 2026-08-10 | Starrs Artie | President & CEO | 10,000 0.0092% | $25.89 | $258,941 | +5.15% | ||
| 2026-08-03 | Sale | Root Jonathan R | CFO and CCO | 1,554 0.0014% | $24.88 | $38,664 | +7.40% | |
| 2026-07-31 | NOVA DANIEL J | director | 40,000 0.0372% | $24.57 | $982,700 | +10.73% | ||
| 2026-07-01 | Sale | Root Jonathan R | CFO and CCO | 1,554 0.0015% | $24.44 | $37,980 | +11.68% | |
| 2026-05-19 | Sale | Root Jonathan R | CFO and CCO | 1,554 0.0015% | $24.21 | $37,622 | +12.87% | |
| 2026-05-11 | Sale | Krause Paul J | Chief Legal Officer | 1,564 0.0015% | $26.00 | $40,664 | +2.90% | |
| 2026-03-12 | Sale | Do Charles | Sr. Vice President, HDFSI | 4,241 0.0036% | $18.09 | $76,741 | +42.41% | |
| 2026-03-09 | Starrs Artie | President & CEO | 15,000 0.0123% | $19.10 | $286,500 | +36.11% | ||
| 2026-03-09 | Flees Lori Ann | director | 4,000 0.0032% | $18.89 | $75,546 | +36.11% | ||
| 2026-02-27 | Masood Rafeh | director | 2,775 0.0023% | $18.00 | $49,950 | +43.11% | ||
| 2026-02-25 | Sale | FARLEY JR JAMES D | director | 6,454 0.0053% | $18.71 | $120,780 | +37.71% | |
| 2025-11-20 | Sale | Mansfield Luke Christopher | Chief Commercial Officer | 11,500 0.0097% | $23.21 | $266,954 | +10.74% | |
| 2025-11-07 | Sale | Do Charles | Sr. Vice President, HDFSI | 4,136 0.0032% | $25.51 | $105,509 | -3.47% | |
| 2025-08-05 | Masood Rafeh | director | 2,068 0.0017% | $24.06 | $49,756 | +2.06% | ||
| 2025-02-13 | Sale | Mansfield Luke Christopher | Chief Commercial Officer | 3,400 0.0027% | $25.96 | $88,264 | -3.91% | |
| 2024-10-30 | Sale | Sylvester Maryrose | director | 4,278 0.0033% | $32.25 | $137,966 | -17.26% | |
| 2023-08-01 | Masood Rafeh | director | 1,302 0.0009% | $38.40 | $49,997 | -10.01% |
| NOVA DANIEL J | director | 47605 0.0457% | $1.59M | 1 | 0 | |
| Starrs Artie | President & CEO | 25000 0.024% | $833,000.00 | 2 | 0 | |
| Mansfield Luke Christopher | Chief Commercial Officer | 12055 0.0116% | $401,672.60 | 1 | 2 | +15.47% |
| Flees Lori Ann | director | 11208 0.0108% | $373,450.56 | 1 | 0 | |
| Masood Rafeh | director | 7480 0.0072% | $249,233.60 | 4 | 0 | <0.0001% |
| Littleton Gayle | CLO, CCO, CAO & Corp Sec | 7500 0.0072% | $249,900.00 | 1 | 0 | |
| ZEITZ JOCHEN | President and CEO | 508870 0.489% | $16.96M | 5 | 4 | +38.7% |
| JAMES DONALD A | director | 211788 0.2035% | $7.06M | 3 | 2 | <0.0001% |
| WANDELL KEITH E | Chairman, President & CEO | 130502 0.1254% | $4.35M | 2 | 10 | +23.7% |
| BEATTIE RICHARD I | director | 13515 0.013% | $450,319.80 | 1 | 0 | +8.03% |
| ALLEN BARRY K | director | 9148 0.0088% | $304,811.36 | 1 | 2 | +20.71% |
| MILES GEORGE L JR | director | 2730 0.0026% | $90,963.60 | 1 | 0 | +18.93% |
| GREEN JUDSON C | director | 2257 0.0022% | $75,203.24 | 3 | 3 | +5.09% |
| Alstead Troy | director | 1663 0.0016% | $55,395.46 | 1 | 1 | <0.0001% |
| BROOKS MARTHA | director | 360 0.0003% | $11,995.20 | 6 | 0 | +24.26% |
| ANDERSON R JOHN | director | 200 0.0002% | $6,664.00 | 1 | 0 | <0.0001% |
| CONRADES GEORGE H | director | 0 0% | $0 | 2 | 5 | +126.58% |
| Olin John A | 0 0% | $0 | 1 | 9 | +76.3% |
| Increased Positions | 176 | +34.31% | 19M | +18.69% |
| Decreased Positions | 221 | -43.08% | 15M | -14.74% |
| New Positions | 63 | New | 8M | New |
| Sold Out Positions | 74 | Sold Out | 5M | Sold Out |
| Total Postitions | 468 | -8.77% | 108M | +3.94% |
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| Blackrock, Inc. | $225,170.00 | 9.24% | 10.91M | +469,572 | +4.5% | 2025-09-30 |
| Beutel, Goodman & Co Ltd. | $141,755.00 | 5.82% | 6.87M | -480,144 | -6.53% | 2025-09-30 |
| Donald Smith & Co., Inc. | $140,429.00 | 5.77% | 6.8M | +1M | +23.3% | 2025-09-30 |
| Dimensional Fund Advisors Lp | $136,169.00 | 5.59% | 6.6M | +28,828 | +0.44% | 2025-09-30 |
| Fmr Llc | $122,257.00 | 5.02% | 5.92M | -59,498 | -0.99% | 2025-09-30 |
| H Partners Management, Llc | $118,680.00 | 4.87% | 5.75M | -2M | -28.13% | 2025-09-30 |
| Lsv Asset Management | $105,625.00 | 4.34% | 5.12M | -144,458 | -2.75% | 2025-09-30 |
| Boston Partners | $82,995.00 | 3.41% | 4.02M | +84,516 | +2.15% | 2025-09-30 |
| American Century Companies Inc | $81,461.00 | 3.35% | 3.95M | +62,647 | +1.61% | 2025-09-30 |