| $1B | ||
| $140M | ||
| $58M | ||
| $50M | ||
| $47M | ||
| $40M |
Buys | $49,756 | 1 | 25 |
Sells | $460,728 | 3 | 75 |
| Masood Rafeh | director | 1 | $49,756 | 0 | $0 | $49,756 |
| Do Charles | Sr. Vice President, HDFSI | 0 | $0 | 1 | $105,509 | $-105,509 |
| Mansfield Luke Christopher | Chief Commercial Officer | 0 | $0 | 2 | $355,218 | $-355,218 |
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Over the last 12 months, insiders at Harley-Davidson, Inc. have bought $49,756 and sold $460,728 worth of Harley-Davidson, Inc. stock.
On average, over the past 5 years, insiders at Harley-Davidson, Inc. have bought $800,585 and sold $264,263 worth of stock each year.
Highest buying activity among insiders over the last 12 months: Masood Rafeh (director) — $49,756.
The last purchase of 2,068 shares for transaction amount of $49,756 was made by Masood Rafeh (director) on 2025‑08‑05.
| 2025-11-20 | Sale | Mansfield Luke Christopher | Chief Commercial Officer | 11,500 0.0097% | $23.21 | $266,954 | -3.80% | |
| 2025-11-07 | Sale | Do Charles | Sr. Vice President, HDFSI | 4,136 0.0032% | $25.51 | $105,509 | -14.97% | |
| 2025-08-05 | Masood Rafeh | director | 2,068 0.0017% | $24.06 | $49,756 | +8.60% | ||
| 2025-02-13 | Sale | Mansfield Luke Christopher | Chief Commercial Officer | 3,400 0.0027% | $25.96 | $88,264 | -3.60% | |
| 2024-10-30 | Sale | Sylvester Maryrose | director | 4,278 0.0033% | $32.25 | $137,966 | -17.23% | |
| 2023-08-01 | Masood Rafeh | director | 1,302 0.0009% | $38.40 | $49,997 | -10.04% | ||
| 2023-02-06 | Sale | Root Jonathan R | SVP - HDFSI | 2,239 0.0015% | $50.17 | $112,324 | -31.39% | |
| 2022-09-02 | ZEITZ JOCHEN | President and CEO | 25,750 0.0179% | $38.94 | $1M | -0.28% | ||
| 2022-08-09 | Masood Rafeh | 1,335 0.0009% | $37.50 | $50,063 | +3.37% | |||
| 2022-03-02 | Sale | KORNETZKE MARK R | 2,868 0.0018% | $40.33 | $115,678 | -5.41% | ||
| 2022-03-01 | Sale | KORNETZKE MARK R | 5,746 0.0038% | $40.09 | $230,359 | -2.35% | ||
| 2021-02-05 | Mansfield Luke Christopher | VP/Motorcycle Management | 1,470 0.001% | $33.72 | $49,564 | +15.54% | ||
| 2021-02-04 | ZEITZ JOCHEN | President and CEO | 61,600 0.0407% | $32.47 | $2M | +21.38% | ||
| 2020-11-09 | Sale | Olin John A | 184,004 0.1248% | $34.45 | $6.34M | +19.69% | ||
| 2020-08-12 | ZEITZ JOCHEN | Chairman and Acting President | 142,900 0.0956% | $27.86 | $3.98M | +40.54% | ||
| 2020-08-07 | Sale | Thomas James Darrell | VP - Interim CFO and Treasurer | 4,456 0.0028% | $24.93 | $111,110 | +43.49% | |
| 2020-05-13 | ZEITZ JOCHEN | Chairman and Acting President | 102,040 0.068% | $19.52 | $1.99M | +76.27% | ||
| 2020-05-13 | Olin John A | SVP & CFO | 27,000 0.0175% | $19.02 | $513,548 | +76.27% | ||
| 2020-05-08 | ZEITZ JOCHEN | Chairman and Acting President | 195,700 0.1266% | $21.26 | $4.16M | +55.66% | ||
| 2019-11-26 | Sale | Olin John A | SVP & CFO | 88,930 0.0463% | $29.82 | $2.65M | -22.85% |
| Mansfield Luke Christopher | Chief Commercial Officer | 12055 0.0099% | $247,006.95 | 1 | 2 | +15.54% |
| Masood Rafeh | director | 4705 0.0039% | $96,405.45 | 3 | 0 | <0.0001% |
| Do Charles | Sr. Vice President, HDFSI | 183 0.0002% | $3,749.67 | 0 | 1 | |
| BLEUSTEIN JEFFREY L | other | 632448 0.5203% | $12.96M | 0 | 5 | |
| ZEITZ JOCHEN | President and CEO | 508870 0.4186% | $10.43M | 5 | 4 | +38.71% |
| BROSTOWITZ JAMES M | VP & Treasurer | 297012 0.2443% | $6.09M | 0 | 7 | |
| JAMES DONALD A | director | 211788 0.1742% | $4.34M | 3 | 2 | <0.0001% |
| WANDELL KEITH E | Chairman, President & CEO | 130502 0.1074% | $2.67M | 2 | 10 | +23.75% |
| LEVATICH MATTHEW S | President & CEO | 69199 0.0569% | $1.42M | 0 | 5 | |
| LIONE GAIL A | Exec VP, Gen Counsel & Secy | 25997 0.0214% | $532,678.53 | 0 | 5 | |
| Thomas James Darrell | VP - Interim CFO and Treasurer | 21544 0.0177% | $441,436.56 | 0 | 1 | |
| RICHER MARK HANS | SVP, Chief Mktg Officer | 20498 0.0169% | $420,004.02 | 0 | 2 | |
| Sylvester Maryrose | director | 17687 0.0146% | $362,401.65 | 0 | 1 | |
| BEATTIE RICHARD I | director | 13515 0.0111% | $276,922.35 | 1 | 0 | +8.06% |
| HUND LAWRENCE G | President-HDFS | 10593 0.0087% | $217,050.57 | 0 | 12 | |
| ZARCONE DONNA F | Pres. & COO of HDFS | 10000 0.0082% | $204,900.00 | 0 | 4 | |
| ALLEN BARRY K | director | 9148 0.0075% | $187,442.52 | 1 | 2 | +20.8% |
| Root Jonathan R | SVP - HDFSI | 5474 0.0045% | $112,162.26 | 0 | 1 | |
| ZIEMER JAMES L | President & CEO | 4500 0.0037% | $92,205.00 | 0 | 3 | |
| LEVINSON SARA L | director | 4404 0.0036% | $90,237.96 | 0 | 3 | |
| FLICKINGER JON R | President & COO Buell | 2958 0.0024% | $60,609.42 | 0 | 7 | |
| MILES GEORGE L JR | director | 2730 0.0022% | $55,937.70 | 1 | 0 | +18.87% |
| GREEN JUDSON C | director | 2257 0.0019% | $46,245.93 | 3 | 3 | +5.09% |
| Alstead Troy | director | 1663 0.0014% | $34,065.22 | 1 | 1 | <0.0001% |
| BISCHMANN JOANNE M | Vice President, Communications | 1284 0.0011% | $26,313.71 | 0 | 19 | |
| HUTCHINSON RONALD M | Sr VP-Product Development | 367 0.0003% | $7,521.63 | 0 | 4 | |
| BROOKS MARTHA | director | 360 0.0003% | $7,376.40 | 6 | 0 | +24.25% |
| ANDERSON R JOHN | director | 200 0.0002% | $4,098.00 | 1 | 0 | <0.0001% |
| Kumbier Michelle | SVP, Motor Co. Product & Ops | 149 0.0001% | $3,053.01 | 0 | 4 | |
| CONRADES GEORGE H | director | 0 0% | $0 | 2 | 5 | +126.61% |
| MCCASLIN JAMES A | EVP Corporate Product Planning | 0 0% | $0 | 0 | 5 | |
| HEVEY JOHN A | VP Strat Plng & Bus Dev | 0 0% | $0 | 0 | 3 | |
| SUTTON W KENNETH JR | VP, Engineering | 0 0% | $0 | 0 | 2 | |
| BERRYMAN GARRY S | VP, Mat.Mgt/Product Cost | 0 0% | $0 | 0 | 1 | |
| EBERLE KARL M | Sr. VP, Manufacturing | 0 0% | $0 | 0 | 6 | |
| SCOTT HAROLD A | VP-Human Resources | 0 0% | $0 | 0 | 1 | |
| Jones Paul J | VP & Chief Legal Officer | 0 0% | $0 | 0 | 13 | |
| COPES RODNEY J | VP, Gen Mgr-Pilgrim Rd | 0 0% | $0 | 0 | 1 | |
| KORNETZKE MARK R | 0 0% | $0 | 0 | 11 | ||
| Olin John A | 0 0% | $0 | 1 | 9 | +76.27% | |
| BAKER JOHN P | GM, Corp Strat,Bus Dev & Susta | 0 0% | $0 | 0 | 13 | |
| CALAWAY TONIT M | VP, Human Resources | 0 0% | $0 | 0 | 11 | |
| Rocker Tchernavia | VP-Human Resources | 0 0% | $0 | 0 | 2 |
| Increased Positions | 182 | +41.27% | 10M | +9.67% |
| Decreased Positions | 176 | -39.91% | 12M | -10.87% |
| New Positions | 54 | New | 3M | New |
| Sold Out Positions | 44 | Sold Out | 1M | Sold Out |
| Total Postitions | 447 | +1.36% | 105M | -1.2% |
| Vanguard Group Inc | $267,465.00 | 10.98% | 12.96M | +886,998 | +7.35% | 2025-09-30 |
| Blackrock, Inc. | $225,170.00 | 9.24% | 10.91M | +469,572 | +4.5% | 2025-09-30 |
| Beutel, Goodman & Co Ltd. | $141,755.00 | 5.82% | 6.87M | -480,144 | -6.53% | 2025-09-30 |
| Donald Smith & Co., Inc. | $140,429.00 | 5.77% | 6.8M | +1M | +23.3% | 2025-09-30 |
| Dimensional Fund Advisors Lp | $136,169.00 | 5.59% | 6.6M | +28,828 | +0.44% | 2025-09-30 |
| Fmr Llc | $122,257.00 | 5.02% | 5.92M | -59,498 | -0.99% | 2025-09-30 |
| H Partners Management, Llc | $118,680.00 | 4.87% | 5.75M | -2M | -28.13% | 2025-09-30 |
| Lsv Asset Management | $105,625.00 | 4.34% | 5.12M | -144,458 | -2.75% | 2025-09-30 |
| Boston Partners | $82,995.00 | 3.41% | 4.02M | +84,516 | +2.15% | 2025-09-30 |
| American Century Companies Inc | $81,461.00 | 3.35% | 3.95M | +62,647 | +1.61% | 2025-09-30 |