Harley-Davidson, Inc. (HOG) Insider Trading Activity
Trading
Quantity
Profitability
Ownership
Largest Insider Buys in Sector
| $1B | ||
| $112M | ||
| $70M | ||
| $61M | ||
| $52M | ||
| $39M |
HOG Insider Trading Activity
HOG Median Price and Trade Amounts History Chart
Statistics of Insider Transactions
Amount of Insider Buys and Sells
Buys | $0 | 0 | 0 |
Sells | $226,230 | 2 | 100 |
Related Transactions
| Mansfield Luke Christopher | Chief Commercial Officer | 0 | $0 | 1 | $88,264 | $-88,264 |
| Sylvester Maryrose | director | 0 | $0 | 1 | $137,966 | $-137,966 |
About Harley-Davidson, Inc.
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Insider Activity of Harley-Davidson, Inc.
Over the last 12 months, insiders at Harley-Davidson, Inc. have bought $0 and sold $226,230 worth of Harley-Davidson, Inc. stock.
On average, over the past 5 years, insiders at Harley-Davidson, Inc. have bought $2.38M and sold $1.78M worth of stock each year.
There was no buying activity among insiders over the last 12 months.
The last purchase of 1,302 shares for transaction amount of $49,997 was made by Masood Rafeh (director) on 2023‑08‑01.
List of Insider Buy and Sell Transactions, Harley-Davidson, Inc.
| 2025-02-13 | Sale | Mansfield Luke Christopher | Chief Commercial Officer | 3,400 0.0027% | $25.96 | $88,264 | -3.89% | |
| 2024-10-30 | Sale | Sylvester Maryrose | director | 4,278 0.0033% | $32.25 | $137,966 | -16.41% | |
| 2023-08-01 | Masood Rafeh | director | 1,302 0.0009% | $38.40 | $49,997 | -10.05% | ||
| 2023-02-06 | Sale | Root Jonathan R | SVP - HDFSI | 2,239 0.0015% | $50.17 | $112,324 | -31.37% | |
| 2022-09-02 | ZEITZ JOCHEN | President and CEO | 25,750 0.0179% | $38.94 | $1M | -0.29% | ||
| 2022-08-09 | Masood Rafeh | 1,335 0.0009% | $37.50 | $50,063 | +3.38% | |||
| 2022-03-02 | Sale | KORNETZKE MARK R | 2,868 0.0018% | $40.33 | $115,678 | -5.41% | ||
| 2022-03-01 | Sale | KORNETZKE MARK R | 5,746 0.0038% | $40.09 | $230,359 | -2.35% | ||
| 2021-02-05 | Mansfield Luke Christopher | VP/Motorcycle Management | 1,470 0.001% | $33.72 | $49,564 | +15.53% | ||
| 2021-02-04 | ZEITZ JOCHEN | President and CEO | 61,600 0.0407% | $32.47 | $2M | +21.37% | ||
| 2020-11-09 | Sale | Olin John A | 184,004 0.1248% | $34.45 | $6.34M | +19.71% | ||
| 2020-08-12 | ZEITZ JOCHEN | Chairman and Acting President | 142,900 0.0956% | $27.86 | $3.98M | +40.54% | ||
| 2020-08-07 | Sale | Thomas James Darrell | VP - Interim CFO and Treasurer | 4,456 0.0028% | $24.93 | $111,110 | +43.40% | |
| 2020-05-13 | ZEITZ JOCHEN | Chairman and Acting President | 102,040 0.068% | $19.52 | $1.99M | +76.23% | ||
| 2020-05-13 | Olin John A | SVP & CFO | 27,000 0.0175% | $19.02 | $513,548 | +76.23% | ||
| 2020-05-08 | ZEITZ JOCHEN | Chairman and Acting President | 195,700 0.1266% | $21.26 | $4.16M | +55.67% | ||
| 2019-11-26 | Sale | Olin John A | SVP & CFO | 88,930 0.0463% | $29.82 | $2.65M | -22.88% | |
| 2019-11-25 | Sale | Kumbier Michelle | SVP, Motor Co. Product & Ops | 44,000 0.0285% | $37.07 | $1.63M | -22.77% | |
| 2019-10-29 | Sale | HUND LAWRENCE G | President-HDFS | 16,000 0.0103% | $40.22 | $643,443 | -29.17% | |
| 2019-07-25 | Sale | KORNETZKE MARK R | 8,696 0.0056% | $36.00 | $313,065 | -6.08% |
Insider Historical Profitability
| Mansfield Luke Christopher | Chief Commercial Officer | 23555 0.0194% | $588,875.00 | 1 | 1 | +15.53% |
| Sylvester Maryrose | director | 17687 0.0146% | $442,168.93 | 0 | 1 | |
| BLEUSTEIN JEFFREY L | other | 632448 0.5206% | $15.81M | 0 | 5 | |
| ZEITZ JOCHEN | President and CEO | 508870 0.4189% | $12.72M | 5 | 4 | +38.7% |
| BROSTOWITZ JAMES M | VP & Treasurer | 297012 0.2445% | $7.43M | 0 | 7 | |
| JAMES DONALD A | director | 211788 0.1743% | $5.29M | 3 | 2 | <0.0001% |
| WANDELL KEITH E | Chairman, President & CEO | 130502 0.1074% | $3.26M | 2 | 10 | +23.69% |
| LEVATICH MATTHEW S | President & CEO | 69199 0.057% | $1.73M | 0 | 5 | |
| LIONE GAIL A | Exec VP, Gen Counsel & Secy | 25997 0.0214% | $649,925.00 | 0 | 5 | |
| Thomas James Darrell | VP - Interim CFO and Treasurer | 21544 0.0177% | $538,600.00 | 0 | 1 | |
| RICHER MARK HANS | SVP, Chief Mktg Officer | 20498 0.0169% | $512,450.00 | 0 | 2 | |
| BEATTIE RICHARD I | director | 13515 0.0111% | $337,875.00 | 1 | 0 | +8.06% |
| HUND LAWRENCE G | President-HDFS | 10593 0.0087% | $264,825.00 | 0 | 12 | |
| ZARCONE DONNA F | Pres. & COO of HDFS | 10000 0.0082% | $250,000.00 | 0 | 4 | |
| ALLEN BARRY K | director | 9148 0.0075% | $228,700.00 | 1 | 2 | +20.83% |
| Root Jonathan R | SVP - HDFSI | 5474 0.0045% | $136,850.00 | 0 | 1 | |
| ZIEMER JAMES L | President & CEO | 4500 0.0037% | $112,500.00 | 0 | 3 | |
| LEVINSON SARA L | director | 4404 0.0036% | $110,100.00 | 0 | 3 | |
| FLICKINGER JON R | President & COO Buell | 2958 0.0024% | $73,950.00 | 0 | 7 | |
| MILES GEORGE L JR | director | 2730 0.0022% | $68,250.00 | 1 | 0 | +18.9% |
| Masood Rafeh | director | 2637 0.0022% | $65,925.00 | 2 | 0 | <0.0001% |
| GREEN JUDSON C | director | 2257 0.0019% | $56,425.00 | 3 | 3 | +5.11% |
| Alstead Troy | director | 1663 0.0014% | $41,563.22 | 1 | 1 | <0.0001% |
| BISCHMANN JOANNE M | Vice President, Communications | 1284 0.0011% | $32,105.56 | 0 | 19 | |
| HUTCHINSON RONALD M | Sr VP-Product Development | 367 0.0003% | $9,177.19 | 0 | 4 | |
| BROOKS MARTHA | director | 360 0.0003% | $9,000.00 | 6 | 0 | +24.27% |
| ANDERSON R JOHN | director | 200 0.0002% | $5,000.00 | 1 | 0 | <0.0001% |
| Kumbier Michelle | SVP, Motor Co. Product & Ops | 149 0.0001% | $3,725.00 | 0 | 4 | |
| CONRADES GEORGE H | director | 0 0% | $0 | 2 | 5 | +126.64% |
| MCCASLIN JAMES A | EVP Corporate Product Planning | 0 0% | $0 | 0 | 5 | |
| HEVEY JOHN A | VP Strat Plng & Bus Dev | 0 0% | $0 | 0 | 3 | |
| SUTTON W KENNETH JR | VP, Engineering | 0 0% | $0 | 0 | 2 | |
| BERRYMAN GARRY S | VP, Mat.Mgt/Product Cost | 0 0% | $0 | 0 | 1 | |
| EBERLE KARL M | Sr. VP, Manufacturing | 0 0% | $0 | 0 | 6 | |
| SCOTT HAROLD A | VP-Human Resources | 0 0% | $0 | 0 | 1 | |
| Jones Paul J | VP & Chief Legal Officer | 0 0% | $0 | 0 | 13 | |
| COPES RODNEY J | VP, Gen Mgr-Pilgrim Rd | 0 0% | $0 | 0 | 1 | |
| KORNETZKE MARK R | 0 0% | $0 | 0 | 11 | ||
| Olin John A | 0 0% | $0 | 1 | 9 | +76.23% | |
| BAKER JOHN P | GM, Corp Strat,Bus Dev & Susta | 0 0% | $0 | 0 | 13 | |
| CALAWAY TONIT M | VP, Human Resources | 0 0% | $0 | 0 | 11 | |
| Rocker Tchernavia | VP-Human Resources | 0 0% | $0 | 0 | 2 |
HOG Institutional Investors: Active Positions
| Increased Positions | 166 | +31.44% | 10M | +8.67% |
| Decreased Positions | 221 | -41.86% | 16M | -13.43% |
| New Positions | 52 | New | 3M | New |
| Sold Out Positions | 77 | Sold Out | 3M | Sold Out |
| Total Postitions | 473 | -10.42% | 111M | -4.75% |
HOG Ownership Change vs Market
Institutional Investor Ownership
| Vanguard Group Inc | $299,251.00 | 10.27% | 12.73M | -368,363 | -2.81% | 2024-12-31 |
| H Partners Management, Llc | $265,663.00 | 9.11% | 11.3M | 0 | 0% | 2024-12-31 |
| Blackrock, Inc. | $261,114.00 | 8.96% | 11.11M | +454,599 | +4.27% | 2025-03-31 |
| Fmr Llc | $180,672.00 | 6.2% | 7.68M | -710,686 | -8.46% | 2024-12-31 |
| Beutel, Goodman & Co Ltd. | $177,765.00 | 6.1% | 7.56M | -25,983 | -0.34% | 2024-12-31 |
| Dimensional Fund Advisors Lp | $160,694.00 | 5.51% | 6.84M | +332,928 | +5.12% | 2024-12-31 |
| Boston Partners | $150,715.00 | 5.17% | 6.41M | -970,954 | -13.15% | 2024-12-31 |
| Lsv Asset Management | $129,273.00 | 4.43% | 5.5M | +19,453 | +0.35% | 2024-12-31 |
| Pacer Advisors, Inc. | $128,555.00 | 4.41% | 5.47M | +1M | +30.73% | 2024-12-31 |
| State Street Corp | $89,962.00 | 3.09% | 3.83M | +31,346 | +0.83% | 2024-12-31 |