LifeVantage Corporation (LFVN) Insider Trading Activity

NASDAQ$5.19
Market Cap
$66.4M
Sector
Consumer Defensive
Industry
Packaged Foods
Rank in Sector
45 of 170
Rank in Industry
12 of 47

LFVN Insider Trading Activity

LFVN Median Price and Trade Amounts History Chart

Statistics of Insider Transactions

Amount of Insider Buys and Sells

Buys
$210,842
9
69
Sells
$416,746
4
31

Related Transactions

Dayton Judddirector
3
$152,422
0
$0
$152,422
Lewis Darwindirector
4
$35,672
0
$0
$35,672
Mauro Garry Pauldirector
2
$22,748
0
$0
$22,748
Aure CarlChief Financial Officer
0
$0
1
$36,769
$-36,769
BEINDORFF MICHAEL Adirector
0
$0
3
$379,977
$-379,977

About LifeVantage Corporation

LifeVantage Corporation engages in the identification, research, development, formulation, sale, and distribution of nutrigenomic activators, dietary supplements, nootropics, pre- and pro-biotics, weight management, skin and hair care products, bath and body, and targeted relief products. The company offers Protandim, a line of scientifically validated dietary supplements; LifeVantage Omega+, a dietary supplement that combines DHA and EPA Omega-3 fatty acids, Omega-7 fatty acids, and vitamin D3; LifeVantage ProBio, a dietary supplement to support digestive system health; a line of weight management products under the PhysIQ brand; Petandim for Dogs, a supplement to combat oxidative stress in dogs; and Axio, a line of energy drink mixes. It also provides anti-aging skin care products, including facial cleansers, perfecting lotions, eye serums, anti-aging creams, hand creams, beauty serum, as well as hair care products, such as invigorating shampoos, nourishing conditioners, and scalp serums under the LifeVantage TrueScience brand name. In addition, the company offers bath and body, and targeted relief products, such as body lotion, body wash, body butter, deodorant, soothing balm, and body rub under the TrueScience brand name. It sells its products through its website, as well as through a network of independent distributors in the United States, Mexico, Japan, Australia, Hong Kong, Canada, Thailand, the United Kingdom, the Netherlands, Germany, Taiwan, Austria, Spain, Ireland, Belgium, New Zealand, Singapore, and China. LifeVantage Corporation is headquartered in Lehi, Utah.

Insider Activity of LifeVantage Corporation

Over the last 12 months, insiders at LifeVantage Corporation have bought $210,842 and sold $416,746 worth of LifeVantage Corporation stock.

On average, over the past 5 years, insiders at LifeVantage Corporation have bought $143,533 and sold $215,418 worth of stock each year.

Highest buying activity among insiders over the last 12 months: Dayton Judd (director) — $152,422. Lewis Darwin (director) — $35,672. Mauro Garry Paul (director) — $22,748.

The last purchase of 10,500 shares for transaction amount of $47,565 was made by Dayton Judd (director) on 2026‑03‑02.

List of Insider Buy and Sell Transactions, LifeVantage Corporation

2026-03-02PurchaseDayton Judddirector
10,500
0.08%
$4.53
$47,565
+10.18%
2026-02-27PurchaseDayton Judddirector
18,097
0.1408%
$4.63
$83,789
+8.79%
2026-02-26PurchaseDayton Judddirector
4,600
0.0352%
$4.58
$21,068
+5.10%
2026-02-09PurchaseLewis Darwindirector
3,955
0.0318%
$5.22
$20,651
-3.49%
2025-12-15PurchaseLewis Darwindirector
805
0.0064%
$6.54
$5,265
-13.80%
2025-11-19SaleBEINDORFF MICHAEL Adirector
12,607
0.0996%
$6.42
$80,934
-4.87%
2025-11-07SaleBEINDORFF MICHAEL Adirector
36,000
0.2402%
$6.93
$249,583
-16.60%
2025-09-16PurchaseLewis Darwindirector
450
0.0036%
$10.85
$4,882
-40.00%
2025-09-09SaleBEINDORFF MICHAEL Adirector
4,325
0.0332%
$11.44
$49,460
-45.24%
2025-07-01SaleAure CarlChief Financial Officer
2,746
0.0218%
$13.39
$36,769
-45.10%
2025-06-13PurchaseLewis Darwindirector
379
0.0031%
$12.86
$4,873
-31.28%
2025-05-09PurchaseMauro Garry Pauldirector
1,256
0.01%
$12.25
$15,386
-25.60%
2025-05-09PurchaseMauro Garry Pauldirector
601
0.0048%
$12.25
$7,362
-25.60%
2025-02-10SaleGreer Raymond Bdirector
8,000
0.0665%
$20.15
$161,222
-40.12%
2025-02-10SaleLatham Cynthiadirector
4,450
0.0368%
$20.02
$89,089
-40.12%
2025-02-10SaleBEINDORFF MICHAEL Adirector
5,850
0.0472%
$19.54
$114,309
-40.12%
2024-12-16PurchaseLewis Darwindirector
227
0.0018%
$16.00
$3,632
-21.44%
2024-09-17PurchaseLewis Darwindirector
351
0.0029%
$10.31
$3,618
+35.54%
2024-09-03PurchaseMauro Garry Pauldirector
976
0.0075%
$7.41
$7,227
+76.33%
2024-06-14PurchaseLewis Darwindirector
489
0.0037%
$7.38
$3,610
+89.02%
Total: 123
*Gray background shows transactions not older than one year

Insider Historical Profitability

24.76%
Lewis Darwindirector
135508
1.0592%
$703,286.52120
+30.27%
Aure CarlChief Financial Officer
133303
1.042%
$691,842.5701
Mauro Garry Pauldirector
86087
0.6729%
$446,791.53150
+39.56%
Dayton Judddirector
80359
0.6281%
$417,063.2160
+46.46%
BEINDORFF MICHAEL Adirector
43806
0.3424%
$227,353.14187
+17.51%
Driscoll William JosephPresident, CEO
4647896
36.3305%
$24.12M01
Streets Daniel WTreasurer, Secretary, CFO
2048670
16.0135%
$10.63M10
<0.0001%
Myhill Paul RobertVP, Treasurer, Secretary, CFO
1299945
10.1611%
$6.75M01
Thompson Jack R.director
919477
7.1871%
$4.77M40
+281.8%
CRAPO JAMES Ddirector
575000
4.4945%
$2.98M35
<0.0001%
Jensen Darren JayChief Executive Officer
449287
3.5119%
$2.33M510
+1.58%
Baz Javierdirector
444513
3.4746%
$2.31M10
<0.0001%
SEVERANCE H LEIGHdirector
340242
2.6595%
$1.77M10
<0.0001%
Cutler RobGeneral Counsel
302484
2.3644%
$1.57M02
Urban Robert M.Chief Operating Officer
232983
1.8211%
$1.21M10
+80.22%
OKUMOTO RICHARD Ydirector
175000
1.3679%
$908,250.0020
<0.0001%
Rose JustinChief Sales &Marketing Officer
152425
1.1914%
$791,085.7517
<0.0001%
Jones Richard Doutredirector
100000
0.7817%
$519,000.0010
<0.0001%
Greer Raymond Bdirector
99288
0.7761%
$515,304.7211
+0.34%
HEUVELEN JOHN VANdirector
80000
0.6253%
$415,200.0020
<0.0001%
Amman Bradford K.CFO, Treasurer, Secretary
78614
0.6145%
$408,006.6610
<0.0001%
Talbott Shawn M.Chief Science Officer
56668
0.4429%
$294,106.9220
Latham Cynthiadirector
51348
0.4014%
$266,496.1201
Radoff Bradley Louis
50000
0.3908%
$259,500.0010
+42.63%
Krejci Jamesdirector
25000
0.1954%
$129,750.0010
<0.0001%
Metzger Georgedirector
24929
0.1949%
$129,381.5120
<0.0001%
Jaggi Mark R.Chief Financial Officer
18143
0.1418%
$94,162.1710
+17.85%
TOOLE DAVID Jdirector
16662
0.1302%
$86,475.7810
<0.0001%
Thompson RyanSenior VP of Sales
6343
0.0496%
$32,920.1710
<0.0001%
Brown David WhitneyPresident, LifeVantage Network
0
0%
$011
<0.0001%
Robinson Douglas C.President & CEO
0
0%
$001
*Gray background shows insiders who have made transactions during last year

Historical Insider Profitability vs. Competitors

$45,235,911
167
3.36%
$428.47M
$542,136,648
146
8.87%
$60.47M
$23,025,743
98
-1.62%
$26.51M
LifeVantage Corporation
(LFVN)
$5,929,392
73
24.76%
$66.4M
$4,705,958
58
19.82%
$16.68M
$767,756
57
14.00%
$17.87M
$6,583,432
41
10.36%
$419.08M
$74,373,768
39
-2.02%
$412.47M
$15,487,425
36
11.89%
$316.99M
$32,609,414
27
37.83%
$318.43M
$2,333,703
26
11.01%
$668.55M
$39,991
13
-0.80%
$68.06M
$4,423,449
12
-9.45%
$284.99M
$14,741
9
21.54%
$129.69M
$4,268,668
8
20.05%
$25.68M
$2,912,100
7
43.17%
$344.89M
$17,038,800
5
-18.72%
$15.36M
$10,043,234
3
100.64%
$49.22M
$113,170
3
2.68%
$3.84M

LFVN Institutional Investors: Active Positions

Increased Positions62+54.87%1M+15.73%
Decreased Positions45-39.82%935,211-12.69%
New Positions23New376,243New
Sold Out Positions20Sold Out424,644Sold Out
Total Postitions130+15.04%8M+3.05%

LFVN Ownership Change vs Market

Institutional Investor Ownership

Top Shareholders
Top Buyers
Top Sellers
New Shareholders
Sold-Out Shareholders
Active Shareholders
Capital Management Corp /Va$12,447.0015.88%2.06M+798,066+63.03%2025-09-30
Renaissance Technologies Llc$5,138.006.55%852,018-42,400-4.74%2025-09-30
Blackrock, Inc.$4,515.005.76%748,832+149,092+24.86%2025-09-30
Vanguard Group Inc$3,383.004.32%561,109-3,264-0.58%2025-09-30
Dimensional Fund Advisors Lp$1,764.002.25%292,566-343-0.12%2025-09-30
Geode Capital Management, Llc$1,469.001.87%243,581-1,751-0.71%2025-09-30
Millennium Management Llc$1,463.001.87%242,688-48,817-16.75%2025-09-30
State Street Corp$1,011.001.29%167,655+54,756+48.5%2025-09-30
Envestnet Asset Management Inc$674.000.86%111,763+7,093+6.78%2025-09-30
American Century Companies Inc$649.000.83%107,577-12,119-10.13%2025-09-30

Financial Ratios

Summary
Comparison with Competitors

Price to Earnings

Price/Earnings to Growth

Price to Sales

Price to Book

Price/Free Cash Flow

Analyst Recommendations

Analyst Price Targets

Prismo does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. Prismo does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.