| $1B | ||
| $100M | ||
| $54M | ||
| $40M | ||
| $32M | ||
| $31M |
Buys | $0 | 0 | – |
Sells | $0 | 0 | – |
Outdoor Holding Company specializes in digital commerce, primarily operating an internet-based marketplace. A central component of its operations is the GunBroker e-commerce platform, a bidding website that facilitates the legitimate trade of firearms, ammunition, and various hunting and shooting accessories. Beyond its core marketplace, the firm also undertakes banner advertising campaigns. The entity, previously known as AMMO, Inc., rebranded as Outdoor Holding Company in April 2025. Its corporate headquarters are located in Scottsdale, …
Over the last 12 months, insiders at Outdoor Holding Company have bought $0 and sold $0 worth of Outdoor Holding Company stock.
On average, over the past 5 years, insiders at Outdoor Holding Company have bought $168,381 and sold $432,162 worth of stock each year.
There was no buying activity among insiders over the last 12 months.
The last purchase of 8,000 shares for transaction amount of $18,640 was made by Smith Jared Rowe (CEO) on 2024‑02‑28.
| 2024-03-04 | Sale | WAGENHALS FRED W | EXECUTIVE CHAIR | 221,138 0.1878% | $2.43 | $537,365 | -34.16% | |
| 2024-03-01 | Sale | WAGENHALS FRED W | EXECUTIVE CHAIR | 30,590 0.0256% | $2.40 | $73,416 | -33.88% | |
| 2024-02-29 | Sale | WAGENHALS FRED W | EXECUTIVE CHAIR | 5,699 0.0049% | $2.40 | $13,678 | -32.35% | |
| 2024-02-28 | Smith Jared Rowe | CEO | 8,000 0.0068% | $2.33 | $18,640 | -30.17% | ||
| 2024-02-16 | Sale | WAGENHALS FRED W | EXECUTIVE CHAIR | 11,343 0.0099% | $2.50 | $28,358 | -33.33% | |
| 2024-02-15 | Sale | WAGENHALS FRED W | EXECUTIVE CHAIR | 181,230 0.1518% | $2.50 | $453,075 | -35.46% | |
| 2023-11-13 | Smith Jared Rowe | CEO | 9,500 0.0079% | $2.14 | $20,288 | -3.92% | ||
| 2023-08-25 | WAGENHALS FRED W | EXECUTIVE CHAIR | 1,000 – | $24.55 | $24,550 | -1.35% | ||
| 2023-08-24 | WAGENHALS FRED W | EXECUTIVE CHAIR | 3,000 – | $24.47 | $73,410 | +3.77% | ||
| 2023-08-18 | Smith Jared Rowe | CEO | 5,000 0.0043% | $1.97 | $9,850 | +12.50% | ||
| 2023-03-23 | Smith Jared Rowe | President & COO | 55,000 0.0472% | $1.60 | $88,025 | +32.70% | ||
| 2023-02-22 | Smith Jared Rowe | President & COO | 50,000 0.0433% | $2.04 | $102,000 | +3.48% | ||
| 2023-02-16 | Sale | Markley Harry S | director | 10,500 0.0086% | $1.89 | $19,845 | +5.05% | |
| 2022-12-02 | Sale | Goodmanson Robert | President | 10,000 0.0087% | $2.22 | $22,200 | -5.28% | |
| 2022-11-23 | Sale | Goodmanson Robert | President | 10,000 0.0085% | $2.12 | $21,150 | -1.90% | |
| 2022-09-01 | Sale | Markley Harry S | director | 5,000 0.0042% | $3.63 | $18,150 | -43.40% | |
| 2022-08-19 | Sale | Markley Harry S | director | 25,000 0.0214% | $4.37 | $109,250 | -51.72% |
| WAGENHALS FRED W | EXECUTIVE CHAIR | 7066700 6.0888% | $16.5M | 2 | 5 | +1.21% |
| Smith Jared Rowe | CEO | 324604 0.2797% | $757,950.34 | 5 | 0 | +2.92% |
$5,222,643 | 90 | 63.48% | $590.54M | |
$73,534 | 56 | 89.38% | $79.88M | |
$3,878,927 | 55 | 17.51% | $720.94M | |
$3,620,687 | 46 | 108.50% | $126.4M | |
$590,977 | 35 | 4.45% | $1.08B |
| Increased Positions | 52 | +36.11% | 3M | +4.85% |
| Decreased Positions | 51 | -35.42% | 5M | -7.94% |
| New Positions | 19 | New | 2M | New |
| Sold Out Positions | 13 | Sold Out | 4M | Sold Out |
| Total Postitions | 145 | +0.69% | 61M | -3.09% |
| Balentine Llc | $28,796.00 | 14.74% | 17.24M | 0 | 0% | 2025-09-30 |
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| Blackrock, Inc. | $10,234.00 | 5.24% | 6.13M | -94,320 | -1.52% | 2025-09-30 |
| Vanguard Group Inc | $8,949.00 | 4.58% | 5.36M | +175,691 | +3.39% | 2025-09-30 |
| Tealwood Asset Management Inc | $5,569.00 | 2.85% | 3.33M | 0 | 0% | 2025-09-30 |
| Geode Capital Management, Llc | $3,773.00 | 1.93% | 2.26M | +124,862 | +5.85% | 2025-09-30 |
| First Eagle Investment Management, Llc | $3,200.00 | 1.64% | 1.92M | -3,000 | -0.16% | 2025-09-30 |
| State Street Corp | $2,886.00 | 1.48% | 1.73M | -8,576 | -0.49% | 2025-09-30 |
| Bridgeway Capital Management, Llc | $1,687.00 | 0.86% | 1.01M | +31,798 | +3.25% | 2025-09-30 |
| Charles Schwab Investment Management Inc | $1,367.00 | 0.7% | 818,853 | +57,997 | +7.62% | 2025-09-30 |