| $348M | ||
| $250M | ||
| $109M | ||
| $56M | ||
| $40M | ||
| $29M |
Buys | $0 | 0 | – |
Sells | $0 | 0 | – |
Outdoor Holding Company engages in online marketplace business. It owns and operates the GunBroker e-commerce marketplace, an auction site that supports the lawful sale of firearms, ammunition, and hunting/shooting accessories. The company is also involved in banner advertising campaign activities. Outdoor Holding Company was formerly known as AMMO, Inc. and changed its name to Outdoor Holding Company in April 2025. Outdoor Holding Company is headquartered in Scottsdale, Arizona.
Over the last 12 months, insiders at Outdoor Holding Company have bought $0 and sold $0 worth of Outdoor Holding Company stock.
On average, over the past 5 years, insiders at Outdoor Holding Company have bought $168,381 and sold $648,243 worth of stock each year.
There was no buying activity among insiders over the last 12 months.
The last purchase of 8,000 shares for transaction amount of $18,640 was made by Smith Jared Rowe (CEO) on 2024‑02‑28.
| 2024-03-04 | Sale | WAGENHALS FRED W | EXECUTIVE CHAIR | 221,138 0.1878% | $2.43 | $537,365 | -34.16% | |
| 2024-03-01 | Sale | WAGENHALS FRED W | EXECUTIVE CHAIR | 30,590 0.0256% | $2.40 | $73,416 | -33.88% | |
| 2024-02-29 | Sale | WAGENHALS FRED W | EXECUTIVE CHAIR | 5,699 0.0049% | $2.40 | $13,678 | -32.35% | |
| 2024-02-28 | Smith Jared Rowe | CEO | 8,000 0.0068% | $2.33 | $18,640 | -30.17% | ||
| 2024-02-16 | Sale | WAGENHALS FRED W | EXECUTIVE CHAIR | 11,343 0.0099% | $2.50 | $28,358 | -33.33% | |
| 2024-02-15 | Sale | WAGENHALS FRED W | EXECUTIVE CHAIR | 181,230 0.1518% | $2.50 | $453,075 | -35.46% | |
| 2023-11-13 | Smith Jared Rowe | CEO | 9,500 0.0079% | $2.14 | $20,288 | -3.92% | ||
| 2023-08-25 | WAGENHALS FRED W | EXECUTIVE CHAIR | 1,000 – | $24.55 | $24,550 | -1.35% | ||
| 2023-08-24 | WAGENHALS FRED W | EXECUTIVE CHAIR | 3,000 – | $24.47 | $73,410 | +3.77% | ||
| 2023-08-18 | Smith Jared Rowe | CEO | 5,000 0.0043% | $1.97 | $9,850 | +12.50% | ||
| 2023-03-23 | Smith Jared Rowe | President & COO | 55,000 0.0472% | $1.60 | $88,025 | +32.70% | ||
| 2023-02-22 | Smith Jared Rowe | President & COO | 50,000 0.0433% | $2.04 | $102,000 | +3.48% | ||
| 2023-02-16 | Sale | Markley Harry S | director | 10,500 0.0086% | $1.89 | $19,845 | +5.05% | |
| 2022-12-02 | Sale | Goodmanson Robert | President | 10,000 0.0087% | $2.22 | $22,200 | -5.28% | |
| 2022-11-23 | Sale | Goodmanson Robert | President | 10,000 0.0085% | $2.12 | $21,150 | -1.90% | |
| 2022-09-01 | Sale | Markley Harry S | director | 5,000 0.0042% | $3.63 | $18,150 | -43.40% | |
| 2022-08-19 | Sale | Markley Harry S | director | 25,000 0.0214% | $4.37 | $109,250 | -51.72% |
| WAGENHALS FRED W | EXECUTIVE CHAIR | 7066700 6.025% | $14.84M | 2 | 5 | +1.21% |
| Smith Jared Rowe | CEO | 324604 0.2768% | $681,668.40 | 5 | 0 | +2.92% |
| Goodmanson Robert | President | 234616 0.2% | $492,693.60 | 0 | 2 | |
| Markley Harry S | director | 149500 0.1275% | $313,950.00 | 0 | 3 |
$5,222,643 | 90 | 63.44% | $534.37M | |
$18,806,180 | 87 | 9.70% | $517.7M | |
$3,356,148 | 50 | 18.98% | $612.1M | |
$3,620,687 | 46 | 108.50% | $91.18M | |
$49,783 | 40 | 64.82% | $88.51M | |
$590,977 | 35 | 4.44% | $1.01B | |
$4,575,295 | 33 | 27.28% | $2.08B | |
$4,344,884 | 32 | -5.61% | $13.68M | |
$1,546,020 | 29 | 32.90% | $288.38M | |
$34,387,715 | 25 | 18.98% | $1.53B | |
$1,127,670 | 24 | 27.13% | $62.94M | |
$1,185,850 | 13 | -2.90% | $582.23M | |
$32,804 | 13 | -65.71% | $20.47M | |
$87,539 | 8 | 20.90% | $48.71M | |
AMMO, Inc. (POWW) | $336,763 | 7 | 2.43% | $246.31M |
$100,530,989 | 7 | 37.08% | $164.96M | |
$1,407,362 | 6 | 12.84% | $159.37M | |
$47,448,625 | 4 | -14.31% | $720.34M | |
$115,500 | 1 | -60.59% | $74.43M |
| Increased Positions | 52 | +36.11% | 3M | +4.85% |
| Decreased Positions | 51 | -35.42% | 5M | -7.94% |
| New Positions | 19 | New | 2M | New |
| Sold Out Positions | 13 | Sold Out | 4M | Sold Out |
| Total Postitions | 145 | +0.69% | 61M | -3.09% |
| Balentine Llc | $28,796.00 | 14.74% | 17.24M | 0 | 0% | 2025-09-30 |
| Kanen Wealth Management Llc | $19,195.00 | 9.82% | 11.49M | +3M | +32.24% | 2025-09-30 |
| Blackrock, Inc. | $10,234.00 | 5.24% | 6.13M | -94,320 | -1.52% | 2025-09-30 |
| Vanguard Group Inc | $8,949.00 | 4.58% | 5.36M | +175,691 | +3.39% | 2025-09-30 |
| Tealwood Asset Management Inc | $5,569.00 | 2.85% | 3.33M | 0 | 0% | 2025-09-30 |
| Geode Capital Management, Llc | $3,773.00 | 1.93% | 2.26M | +124,862 | +5.85% | 2025-09-30 |
| First Eagle Investment Management, Llc | $3,200.00 | 1.64% | 1.92M | -3,000 | -0.16% | 2025-09-30 |
| State Street Corp | $2,886.00 | 1.48% | 1.73M | -8,576 | -0.49% | 2025-09-30 |
| Bridgeway Capital Management, Llc | $1,687.00 | 0.86% | 1.01M | +31,798 | +3.25% | 2025-09-30 |
| Charles Schwab Investment Management Inc | $1,367.00 | 0.7% | 818,853 | +57,997 | +7.62% | 2025-09-30 |