Purple Innovation, Inc. (PRPL)
NASDAQ
Market Cap
$105.53M
Sector
Consumer Cyclical
Industry
Furnishings, Fixtures & Appliances
Rank in Sector
143 of 389
Rank in Industry
8 of 26
Largest Insider Buys in Sector
PRPL Stock Price History Chart
PRPL Stock Performance
About Purple Innovation, Inc.
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Insider Activity of Purple Innovation, Inc.
Over the last 12 months, insiders at Purple Innovation, Inc. have bought $28,243 and sold $0 worth of Purple Innovation, Inc. stock.
On average, over the past 5 years, insiders at Purple Innovation, Inc. have bought $32.08M and sold $1.26B worth of stock each year.
Highest buying activity among insiders over the last 12 months: DICAMILLO GARY T (director) — $44,364. Ulrich George Turner (Principal Accounting Officer) — $6,061.
The last purchase of 4,000 shares for transaction amount of $6,061 was made by Ulrich George Turner (Principal Accounting Officer) on 2024‑03‑22.
List of Insider Buy and Sell Transactions, Purple Innovation, Inc.
| 2024-03-22 | Ulrich George Turner | Principal Accounting Officer | 4,000 0.0037% | $1.52 | $6,061 | -1.97% | ||
| 2023-08-28 | DICAMILLO GARY T | director | 10,000 0.0096% | $2.22 | $22,182 | -38.81% | ||
| 2023-06-02 | McGarvey Casey Kale | Chief Legal Officer | 22,300 0.0219% | $2.85 | $63,553 | -48.47% | ||
| 2023-05-26 | KERBY JEFFERY SCOTT | Chief of Owned Retail | 16,350 0.0164% | $3.45 | $56,445 | -56.29% | ||
| 2023-05-16 | DARLING SETH LANE | director | 17,000 0.0175% | $3.02 | $51,425 | -47.65% | ||
| 2023-05-15 | DeMartini Robert | CEO | 50,000 0.0504% | $2.97 | $148,665 | -47.67% | ||
| 2023-05-15 | Pate R Carter | director | 16,949 0.0169% | $2.95 | $50,000 | -47.67% | ||
| 2023-03-23 | HAYNOR ERIC SCOTT | Chief Operating Officer | 138,597.55 0.1336% | $2.75 | $381,129 | -29.63% | ||
| 2023-03-23 | KERBY JEFFERY SCOTT | Chief of Owned Retail | 23,077 0.0224% | $2.77 | $63,919 | -29.63% | ||
| 2023-02-13 | Coliseum Capital Management, LLC | 5.96M 6.084% | $4.50 | $26.82M | -48.53% | |||
| 2022-09-16 | McGarvey Casey Kale | Chief Legal Officer | 30,000 0.0358% | $2.85 | $85,500 | +24.37% | ||
| 2022-09-07 | DICAMILLO GARY T | 10,000 0.0106% | $2.66 | $26,600 | +18.68% | |||
| 2022-09-06 | Roddy Jack | Chief People Officer | 2,000 0.0024% | $2.74 | $5,480 | +30.28% | ||
| 2022-05-24 | Coliseum Capital Co-Invest III, L.P. | 960,394 1.1267% | $4.57 | $4.39M | -18.47% | |||
| 2022-05-24 | Roddy Jack | Chief People Officer | 3,000 0.0034% | $4.45 | $13,350 | -18.47% | ||
| 2022-05-19 | Coliseum Capital Co-Invest III, L.P. | 450,000 0.5342% | $4.84 | $2.18M | -21.91% | |||
| 2022-05-17 | Roddy Jack | Chief People Officer | 6,000 0.0072% | $4.85 | $29,100 | -20.94% | ||
| 2022-05-16 | Coliseum Capital Co-Invest III, L.P. | 987,859 1.1165% | $4.58 | $4.52M | -20.61% | |||
| 2022-05-13 | Roddy Jack | Chief People Officer | 3,000 0.0036% | $4.40 | $13,200 | -12.19% | ||
| 2022-05-12 | Coliseum Capital Co-Invest III, L.P. | 420,000 0.5524% | $4.46 | $1.87M | -5.12% |
Insider Historical Profitability
<0.0001%
| DICAMILLO GARY T | director | 158478 0.1502% | $0.98 | 2 | 0 | +18.68% |
| Ulrich George Turner | Principal Accounting Officer | 16874 0.0158% | $0.98 | 1 | 0 | |
| Coliseum Capital Management, LLC | 46814450 44.3545% | $0.98 | 18 | 1 | <0.0001% | |
| Coliseum Capital Co-Invest III, L.P. | 40137850 38.0288% | $0.98 | 6 | 0 | <0.0001% | |
| DeMartini Robert | CEO | 240474 0.2278% | $0.98 | 1 | 0 | <0.0001% |
| HAYNOR ERIC SCOTT | Chief Operating Officer | 138598 0.1313% | $0.98 | 1 | 0 | <0.0001% |
| McGarvey Casey Kale | Chief Legal Officer | 108436 0.1027% | $0.98 | 3 | 2 | <0.0001% |
| Megibow Joseph B | Chief Executive Officer | 103500 0.0981% | $0.98 | 6 | 0 | +46.65% |
| Kiedaisch Gary Alan | 78443 0.0743% | $0.98 | 3 | 0 | +42.17% | |
| ZEPF PAUL J | 72831 0.069% | $0.98 | 1 | 5 | <0.0001% | |
| KERBY JEFFERY SCOTT | Chief of Owned Retail | 39427 0.0374% | $0.98 | 2 | 0 | <0.0001% |
| ZIER DAWN M. | 24442 0.0232% | $0.98 | 1 | 0 | <0.0001% | |
| Pate R Carter | director | 16949 0.0161% | $0.98 | 1 | 0 | <0.0001% |
| DARLING SETH LANE | director | 17000 0.0161% | $0.98 | 1 | 0 | <0.0001% |
| Roddy Jack | Chief People Officer | 14000 0.0133% | $0.98 | 4 | 0 | <0.0001% |
| Anthos Pano | director | 11973 0.0113% | $0.98 | 1 | 6 | <0.0001% |
| Legg John A. | Chief Operating Officer | 2980 0.0028% | $0.98 | 1 | 3 | +22.97% |
| Phillips Craig Lee | Chief Financial Officer | 3000 0.0028% | $0.98 | 1 | 2 | +198.38% |
| InnoHold, LLC | director | 0 0% | $0.98 | 0 | 6 | |
| Pearce Tony Marion | 0 0% | $0.98 | 0 | 6 | ||
| Pearce Terry Vernon | director | 0 0% | $0.98 | 0 | 6 | |
| White Verdi Ray III | Chief Retail Officer | 0 0% | $0.98 | 0 | 2 | |
| Greenhaven Road Investment Management, L.P. | 10 percent owner | 0 0% | $0.98 | 3 | 36 | <0.0001% |
Institutional Investor Ownership
Top Shareholders
Top Buyers
Top Sellers
New Shareholders
Sold-Out Shareholders
| Coliseum Capital Management, LLC | $81.53M | 43.51 | 46.86M | 0% | +$0 | 7.52 | |
| No Street Gp Lp | $13.92M | 7.43 | 8M | +60% | +$5.22M | 1.27 | |
| Fidelity Investments | $10.31M | 5.5 | 5.93M | -14.77% | -$1.79M | <0.01 | |
| BlackRock | $6.94M | 3.7 | 3.99M | -5.84% | -$430,056.63 | <0.0001 | |
| The Vanguard Group | $5.05M | 2.7 | 2.9M | +0.7% | +$35,128.86 | <0.0001 | |
| Stratos Wealth Partners | $4.91M | 2.62 | 2.82M | +1.15% | +$55,558.21 | 0.09 | |
| Wasatch Advisors | $3.92M | 2.09 | 2.25M | +2.01% | +$77,280.36 | 0.02 | |
| Geode Capital Management | $2.18M | 1.16 | 1.25M | +1.47% | +$31,669.83 | <0.0001 | |
| State Street | $2.12M | 1.13 | 1.22M | +1.02% | +$21,501.18 | <0.0001 | |
| Dynamic Advisor Solutions Llc | $1.31M | 0.7 | 751,778 | +9.66% | +$115,285.46 | 0.05 | |
| BB&T | $1.25M | 0.67 | 720,603 | -11.39% | -$161,118.75 | <0.01 | |
| Northern Trust | $777,404.00 | 0.42 | 446,784 | +5.63% | +$41,465.93 | <0.0001 | |
| Charles Schwab | $764,633.00 | 0.41 | 439,444 | +9.62% | +$67,082.26 | <0.0001 | |
| Bridgeway Capital Management | $513,300.00 | 0.27 | 295,000 | -7.81% | -$43,500.00 | 0.01 | |
| Invesco | $448,626.00 | 0.24 | 257,831 | +166.96% | +$280,578.52 | <0.0001 | |
| Nuveen | $398,166.00 | 0.21 | 228,831 | 0% | +$0 | <0.0001 | |
| Xtx Topco Ltd | $390,788.00 | 0.21 | 224,591 | +145.85% | +$231,837.40 | 0.02 | |
| Morgan Stanley | $374,974.00 | 0.2 | 215,503 | -30.28% | -$162,856.51 | <0.0001 | |
| Dimensional Fund Advisors | $337,783.00 | 0.18 | 194,128 | -44.04% | -$265,813.06 | <0.0001 | |
| Group One Trading | $302,188.00 | 0.16 | 173,671 | +211.06% | +$205,040.17 | 0.01 | |
| BNY Mellon | $292,505.00 | 0.16 | 168,107 | +5.03% | +$14,006.94 | <0.0001 | |
| Tudor Investment Corp Et Al | $268,096.00 | 0.14 | 154,078 | -1% | -$2,714.40 | <0.01 | |
| Citadel Advisors LLC | $253,708.00 | 0.14 | 145,809 | +324.54% | +$193,947.62 | <0.0001 | |
| Millennium Management LLC | $230,714.00 | 0.12 | 132,594 | -64.43% | -$417,865.28 | <0.0001 | |
| Full Sail Capital | $201,892.00 | 0.11 | 116,030 | 0% | +$0 | 0.01 | |
| Ci Private Wealth Llc | $180,090.00 | 0.1 | 103,500 | 0% | +$0 | <0.0001 | |
| RhumbLine Advisers | $169,365.00 | 0.09 | 97,342 | +3.08% | +$5,063.10 | <0.0001 | |
| Susquehanna International Group | $151,298.00 | 0.08 | 86,953 | -33.08% | -$74,800.75 | <0.0001 | |
| Sterling Investment Counsel, LLC | $140,387.00 | 0.08 | 80,682 | 0% | +$0 | 0.07 | |
| Virtu Financial Llc | $112,000.00 | 0.06 | 64,148 | New | +$112,000.00 | 0.01 | |
| Goldman Sachs | $112,259.00 | 0.06 | 64,517 | -70.78% | -$271,972.78 | <0.0001 | |
| UBS | $104,831.00 | 0.06 | 60,248 | +63.9% | +$40,870.66 | <0.0001 | |
| T. Rowe Price | $105,000.00 | 0.06 | 60,009 | +51.5% | +$35,694.65 | <0.0001 | |
| Crumly Associates Inc | $85,718.00 | 0.05 | 49,263 | 0% | +$0 | 0.03 | |
| Advisor Group Holdings Inc | $79,368.00 | 0.04 | 45,617 | +222.84% | +$54,783.53 | <0.0001 | |
| Bank of America | $72,962.00 | 0.04 | 41,932 | -53.47% | -$83,835.31 | <0.0001 | |
| AllianceBernstein | $73,254.00 | 0.04 | 42,100 | -9.27% | -$7,482.00 | <0.0001 | |
| Jane Street Capital | $72,636.00 | 0.04 | 41,745 | +54.5% | +$25,623.13 | <0.0001 | |
| Front Street Capital Management Inc | $69,000.00 | 0.04 | 39,427 | 0% | +$0 | 0.01 | |
| Barclays | $66,000.00 | 0.04 | 38,073 | -49.29% | -$64,141.68 | <0.0001 | |
| Caliber Wealth Management Llc | $57,563.00 | 0.03 | 33,082 | +32.33% | +$14,062.76 | 0.03 | |
| Quadrant Capital Group Llc | $54,375.00 | 0.03 | 31,250 | 0% | +$0 | <0.01 | |
| Focused Wealth Management Inc | $52,200.00 | 0.03 | 30,000 | -37.5% | -$31,320.00 | 0.01 | |
| American International Group | $47,017.00 | 0.03 | 27,021 | -0.85% | -$403.68 | <0.0001 | |
| JPMorgan Chase | $42,331.00 | 0.02 | 24,328 | -34.33% | -$22,131.21 | <0.0001 | |
| New York State Common Retirement Fund | $44,000.00 | 0.02 | 25,025 | 0% | +$0 | <0.0001 | |
| Cambridge Investment Research Advisors Inc | $42,000.00 | 0.02 | 23,926 | +20.07% | +$7,021.65 | <0.0001 | |
| Deutsche Bank | $39,863.00 | 0.02 | 22,910 | New | +$39,863.00 | <0.0001 | |
| Wells Fargo | $36,553.00 | 0.02 | 21,008 | +13.42% | +$4,325.53 | <0.0001 | |
| SG Americas Securities, LLC | $33,000.00 | 0.02 | 19,179 | -63.01% | -$56,209.60 | <0.0001 |