Purple Innovation, Inc. (PRPL)
Largest Insider Buys in Sector
PRPL Stock Price History Chart
PRPL Stock Performance
About Purple Innovation, Inc.
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Insider Activity of Purple Innovation, Inc.
Over the last 12 months, insiders at Purple Innovation, Inc. have bought $209,717 and sold $0 worth of Purple Innovation, Inc. stock.
On average, over the past 5 years, insiders at Purple Innovation, Inc. have bought $31.71M and sold $1.26B worth of stock each year.
Highest buying activity among insiders over the last 12 months: DeMartini Robert (Chief Executive Officer) — $203,656. Ulrich George Turner (Principal Accounting Officer) — $6,061.
The last purchase of 138,834 shares for transaction amount of $143,152 was made by DeMartini Robert (Chief Executive Officer) on 2024‑06‑28.
List of Insider Buy and Sell Transactions, Purple Innovation, Inc.
| 2024-06-28 | Chief Executive Officer | 138,834 0.1356% | $1.03 | $143,152 | 0.00% | |||
| 2024-06-27 | Chief Executive Officer | 10,105 0.0097% | $1.01 | $10,224 | 0.00% | |||
| 2024-06-26 | Chief Executive Officer | 51,061 0.0476% | $0.98 | $50,280 | +7.46% | |||
| 2024-03-22 | Principal Accounting Officer | 4,000 0.0037% | $1.52 | $6,061 | -21.05% | |||
| 2023-08-28 | director | 10,000 0.0096% | $2.22 | $22,182 | -40.18% | |||
| 2023-06-02 | Chief Legal Officer | 22,300 0.0219% | $2.85 | $63,553 | -48.47% | |||
| 2023-05-26 | Chief of Owned Retail | 16,350 0.0164% | $3.45 | $56,445 | -56.29% | |||
| 2023-05-16 | director | 17,000 0.0175% | $3.02 | $51,425 | -47.65% | |||
| 2023-05-15 | CEO | 50,000 0.0504% | $2.97 | $148,665 | -47.67% | |||
| 2023-05-15 | director | 16,949 0.0169% | $2.95 | $50,000 | -47.67% | |||
| 2023-03-23 | Chief Operating Officer | 138,597.55 0.1336% | $2.75 | $381,129 | -29.63% | |||
| 2023-03-23 | Chief of Owned Retail | 23,077 0.0224% | $2.77 | $63,919 | -29.63% | |||
| 2023-02-13 | 5.96M 6.084% | $4.50 | $26.82M | -48.53% | ||||
| 2022-09-16 | Chief Legal Officer | 30,000 0.0358% | $2.85 | $85,500 | +24.37% | |||
| 2022-09-07 | 10,000 0.0106% | $2.66 | $26,600 | +18.68% | ||||
| 2022-09-06 | Chief People Officer | 2,000 0.0024% | $2.74 | $5,480 | +30.28% | |||
| 2022-05-24 | 960,394 1.1267% | $4.57 | $4.39M | -18.47% | ||||
| 2022-05-24 | Chief People Officer | 3,000 0.0034% | $4.45 | $13,350 | -18.47% | |||
| 2022-05-19 | 450,000 0.5342% | $4.84 | $2.18M | -21.91% | ||||
| 2022-05-17 | Chief People Officer | 6,000 0.0072% | $4.85 | $29,100 | -20.94% |
Insider Historical Profitability
| DeMartini Robert | Chief Executive Officer | 663669 0.6173% | $0.85 | 4 | 0 | <0.0001% |
| Ulrich George Turner | Principal Accounting Officer | 16874 0.0157% | $0.85 | 1 | 0 | |
| Coliseum Capital Management, LLC | 46814450 43.5471% | $0.85 | 18 | 1 | <0.0001% | |
| Coliseum Capital Co-Invest III, L.P. | 40137850 37.3365% | $0.85 | 6 | 0 | <0.0001% | |
| DICAMILLO GARY T | director | 158478 0.1474% | $0.85 | 2 | 0 | +18.68% |
Institutional Investor Ownership
| Coliseum Capital Management, LLC | $81.53M | 43.51 | 46.86M | 0% | +$0 | 7.52 | |
| No Street Gp Lp | $13.92M | 7.43 | 8M | +60% | +$5.22M | 1.3 | |
| Fidelity Investments | $10.31M | 5.5 | 5.93M | -14.77% | -$1.79M | <0.01 | |
| BlackRock | $6.94M | 3.7 | 3.99M | -5.84% | -$430,056.63 | <0.0001 | |
| The Vanguard Group | $5.05M | 2.7 | 2.9M | +0.7% | +$35,128.86 | <0.0001 |