| $1B | ||
| $595M | ||
| $211M | ||
| $195M | ||
| $137M | ||
| $129M |
Buys | $29,436 | 1 | 100 |
Sells | $0 | 0 | 0 |
| Lucian Robert Gerard | Chief Financial Officer | 1 | $29,436 | 0 | $0 | $29,436 |
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Over the last 12 months, insiders at Purple Innovation, Inc. have bought $29,436 and sold $0 worth of Purple Innovation, Inc. stock.
On average, over the past 5 years, insiders at Purple Innovation, Inc. have bought $39.54M and sold $0 worth of stock each year.
Highest buying activity among insiders over the last 12 months: Lucian Robert Gerard (Chief Financial Officer) — $29,436.
The last purchase of 60,000 shares for transaction amount of $29,436 was made by Lucian Robert Gerard (Chief Financial Officer) on 2026‑05‑04.
| 2026-05-04 | Lucian Robert Gerard | Chief Financial Officer | 60,000 0.057% | $0.49 | $29,436 | -38.95% | ||
| 2024-06-28 | DeMartini Robert | Chief Executive Officer | 138,834 0.1356% | $1.03 | $143,152 | -12.85% | ||
| 2024-06-27 | DeMartini Robert | Chief Executive Officer | 10,105 0.0097% | $1.01 | $10,224 | -12.83% | ||
| 2024-06-26 | DeMartini Robert | Chief Executive Officer | 51,061 0.0476% | $0.98 | $50,280 | -7.49% | ||
| 2024-03-22 | Ulrich George Turner | Principal Accounting Officer | 4,000 0.0037% | $1.52 | $6,061 | -31.58% | ||
| 2023-08-28 | DICAMILLO GARY T | director | 10,000 0.0096% | $2.22 | $22,182 | -41.55% | ||
| 2023-06-02 | McGarvey Casey Kale | Chief Legal Officer | 22,300 0.0219% | $2.85 | $63,553 | -48.47% | ||
| 2023-05-26 | KERBY JEFFERY SCOTT | Chief of Owned Retail | 16,350 0.0164% | $3.45 | $56,445 | -56.29% | ||
| 2023-05-16 | DARLING SETH LANE | director | 17,000 0.0175% | $3.02 | $51,425 | -47.48% | ||
| 2023-05-15 | DeMartini Robert | CEO | 50,000 0.0504% | $2.97 | $148,665 | -47.67% | ||
| 2023-05-15 | Pate R Carter | director | 16,949 0.0169% | $2.95 | $50,000 | -47.67% | ||
| 2023-03-23 | HAYNOR ERIC SCOTT | Chief Operating Officer | 138,597.55 0.1336% | $2.75 | $381,129 | -29.63% | ||
| 2023-03-23 | KERBY JEFFERY SCOTT | Chief of Owned Retail | 23,077 0.0224% | $2.77 | $63,919 | -29.63% | ||
| 2023-02-13 | Coliseum Capital Management, LLC | 5.96M 6.084% | $4.50 | $26.82M | -48.42% | |||
| 2022-09-16 | McGarvey Casey Kale | Chief Legal Officer | 30,000 0.0358% | $2.85 | $85,500 | +24.21% | ||
| 2022-09-07 | DICAMILLO GARY T | 10,000 0.0106% | $2.66 | $26,600 | +18.54% | |||
| 2022-09-06 | Roddy Jack | Chief People Officer | 2,000 0.0024% | $2.74 | $5,480 | +30.11% | ||
| 2022-05-24 | Coliseum Capital Co-Invest III, L.P. | 960,394 1.1267% | $4.57 | $4.39M | -18.47% | |||
| 2022-05-24 | Roddy Jack | Chief People Officer | 3,000 0.0034% | $4.45 | $13,350 | -18.47% | ||
| 2022-05-19 | Coliseum Capital Co-Invest III, L.P. | 450,000 0.5342% | $4.84 | $2.18M | -21.91% |
| Lucian Robert Gerard | Chief Financial Officer | 60000 1.3783% | $151,200.00 | 1 | 0 | |
| Coliseum Capital Management, LLC | 46814450 1075.4256% | $117.97M | 18 | 1 | <0.0001% | |
| Coliseum Capital Co-Invest III, L.P. | 40137850 922.0502% | $101.15M | 6 | 0 | <0.0001% | |
| DeMartini Robert | Chief Executive Officer | 663669 15.2459% | $1.67M | 4 | 0 | <0.0001% |
| DICAMILLO GARY T | director | 158478 3.6406% | $399,364.56 | 2 | 0 | <0.0001% |
| HAYNOR ERIC SCOTT | Chief Operating Officer | 138598 3.1839% | $349,265.83 | 1 | 0 | <0.0001% |
| McGarvey Casey Kale | Chief Legal Officer | 108436 2.491% | $273,258.72 | 3 | 2 | <0.0001% |
| Megibow Joseph B | Chief Executive Officer | 103500 2.3776% | $260,820.00 | 6 | 0 | +52.58% |
| Kiedaisch Gary Alan | 78443 1.802% | $197,676.36 | 3 | 0 | +42.17% | |
| ZEPF PAUL J | 72831 1.6731% | $183,534.12 | 1 | 5 | <0.0001% | |
| KERBY JEFFERY SCOTT | Chief of Owned Retail | 39427 0.9057% | $99,356.04 | 2 | 0 | <0.0001% |
| ZIER DAWN M. | 24442 0.5615% | $61,593.84 | 1 | 0 | <0.0001% | |
| DARLING SETH LANE | director | 17000 0.3905% | $42,840.00 | 1 | 0 | <0.0001% |
| Pate R Carter | director | 16949 0.3894% | $42,711.48 | 1 | 0 | <0.0001% |
| Ulrich George Turner | Principal Accounting Officer | 16874 0.3876% | $42,522.48 | 1 | 0 | <0.0001% |
| Roddy Jack | Chief People Officer | 14000 0.3216% | $35,280.00 | 4 | 0 | <0.0001% |
| Anthos Pano | director | 11973 0.275% | $30,171.96 | 1 | 6 | <0.0001% |
| Phillips Craig Lee | Chief Financial Officer | 3000 0.0689% | $7,560.00 | 1 | 2 | +198.38% |
| Legg John A. | Chief Operating Officer | 2980 0.0685% | $7,509.60 | 1 | 3 | +22.97% |
| Greenhaven Road Investment Management, L.P. | 10 percent owner | 0 0% | $0 | 3 | 36 |
$6,161,833 | 93 | 33.26% | $391.6M | |
$4,048,579 | 80 | 52.80% | $198.81M | |
$8,344,837 | 55 | 19.96% | $195.17M | |
Purple Innovation, Inc. (PRPL) | $160,795,446 | 53 | -7.05% | $10.97M |
$18,906,591 | 44 | 7.05% | $438.76M |
| Increased Positions | 20 | +17.86% | 690,841 | +1.02% |
| Decreased Positions | 39 | -34.82% | 4M | -5.92% |
| New Positions | 7 | New | 225,677 | New |
| Sold Out Positions | 13 | Sold Out | 2M | Sold Out |
| Total Postitions | 93 | -16.96% | 65M | -4.9% |
| Coliseum Capital Management, Llc | $33,736.00 | 43.39% | 46.86M | 0 | 0% | 2025-09-30 |
| Wasatch Advisors Lp | $3,684.00 | 4.74% | 5.12M | +488,751 | +10.56% | 2025-09-30 |
| Vanguard Group Inc | $1,867.00 | 2.4% | 2.59M | -37,652 | -1.43% | 2025-09-30 |
| Fmr Llc | $1,107.00 | 1.42% | 1.54M | -402,797 | -20.76% | 2025-09-30 |
| Blackrock, Inc. | $766.00 | 0.99% | 1.06M | -720,628 | -40.37% | 2025-09-30 |
| Millennium Management Llc | $733.00 | 0.94% | 1.02M | -42,929 | -4.04% | 2025-09-30 |
| No Street Gp Lp | $618.00 | 0.79% | 857,768 | -3M | -76.17% | 2025-09-30 |
| Jacobs Levy Equity Management, Inc | $584.00 | 0.75% | 810,450 | +810,450 | New | 2025-09-30 |
| Renaissance Technologies Llc | $572.00 | 0.74% | 794,043 | +794,043 | New | 2025-09-30 |
| Dynamic Advisor Solutions Llc | $542.00 | 0.7% | 752,200 | -148,976 | -16.53% | 2025-09-30 |