| $231M | ||
| $111M | ||
| $80M | ||
| $31M | ||
| $30M | ||
| $24M |
Buys | $612,567 | 13 | 65 |
Sells | $3,415,220 | 7 | 35 |
| Cyr William B. | director | 2 | $149,445 | 0 | $0 | $149,445 |
| Holland Joseph Michael | Chief Supply Chain Officer | 1 | $99,872 | 0 | $0 | $99,872 |
| Khoury Karl | director | 1 | $92,250 | 0 | $0 | $92,250 |
| Flanagan Glenda J | director | 1 | $50,813 | 0 | $0 | $50,813 |
| Ruiz Gisel | director | 1 | $50,008 | 0 | $0 | $50,008 |
| Coon Stephanie | Chief Strategy Officer | 1 | $49,636 | 0 | $0 | $49,636 |
| Pappas Peter Nicholas | CSO and President, Eggs | 1 | $29,785 | 0 | $0 | $29,785 |
| Post Denny Marie | director | 1 | $24,690 | 0 | $0 | $24,690 |
| Kennedy Kelly J. | director | 1 | $21,000 | 0 | $0 | $21,000 |
| Amoo-Gottfried Kofi Owusu | director | 1 | $20,069 | 0 | $0 | $20,069 |
| Van Hoven Reena Chauhan | Chief People Officer | 1 | $19,999 | 0 | $0 | $19,999 |
| McKeon Kathryn | CMO and GM, Butter | 1 | $5,001 | 0 | $0 | $5,001 |
| Diez-Canseco Russell | PRESIDENT AND CEO | 0 | $0 | 1 | $586,527 | $-586,527 |
| OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | 0 | $0 | 7 | $3.63M | $-3.63M |
Vital Farms, Inc. is a values-driven food enterprise dedicated to providing ethically sourced, pasture-raised products across the United States. Its diverse product portfolio primarily features a variety of egg-based items, such as fresh shell eggs, convenient hard-boiled eggs, liquid whole eggs, and popular egg bites, alongside dairy selections like butter and ghee. Established in 2007, the company maintains its headquarters in Austin, Texas.
Over the last 12 months, insiders at Vital Farms, Inc. have bought $612,567 and sold $3.42M worth of Vital Farms, Inc. stock.
On average, over the past 5 years, insiders at Vital Farms, Inc. have bought $453,144 and sold $60.06M worth of stock each year.
Highest buying activity among insiders over the last 12 months: Cyr William B. (director) — $149,445. Holland Joseph Michael (Chief Supply Chain Officer) — $99,872. Khoury Karl (director) — $92,250.
The last purchase of 2,242 shares for transaction amount of $19,999 was made by Van Hoven Reena Chauhan (Chief People Officer) on 2026‑05‑19.
| 2026-05-19 | Van Hoven Reena Chauhan | Chief People Officer | 2,242 0.0051% | $8.92 | $19,999 | +14.61% | ||
| 2026-05-18 | Flanagan Glenda J | director | 6,100 0.0143% | $8.33 | $50,813 | +26.57% | ||
| 2026-05-15 | Coon Stephanie | Chief Strategy Officer | 5,895 0.0137% | $8.42 | $49,636 | +23.41% | ||
| 2026-05-15 | Amoo-Gottfried Kofi Owusu | director | 2,375 0.0055% | $8.45 | $20,069 | +23.41% | ||
| 2026-05-14 | Pappas Peter Nicholas | CSO and President, Eggs | 3,500 0.0082% | $8.51 | $29,785 | +22.80% | ||
| 2026-05-14 | McKeon Kathryn | CMO and GM, Butter | 604 0.0014% | $8.28 | $5,001 | +22.80% | ||
| 2026-05-14 | Holland Joseph Michael | Chief Supply Chain Officer | 12,484 0.0274% | $8.00 | $99,872 | +22.80% | ||
| 2026-05-14 | Kennedy Kelly J. | director | 2,500 0.0058% | $8.40 | $21,000 | +22.80% | ||
| 2026-05-14 | Cyr William B. | director | 6,000 0.014% | $8.52 | $51,120 | +22.80% | ||
| 2026-05-13 | Ruiz Gisel | director | 6,151 0.014% | $8.13 | $50,008 | +25.39% | ||
| 2026-05-13 | Post Denny Marie | director | 3,000 0.0069% | $8.23 | $24,690 | +25.39% | ||
| 2026-03-09 | Khoury Karl | director | 5,000 0.0104% | $18.45 | $92,250 | -42.17% | ||
| 2026-03-02 | Sale | OHAYER MATTHEW | 10 percent owner | 15,000 0.0323% | $20.33 | $304,950 | -44.78% | |
| 2026-03-02 | Cyr William B. | director | 4,750 0.0104% | $20.70 | $98,325 | -44.78% | ||
| 2026-02-02 | Sale | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | 20,000 0.0454% | $27.91 | $558,136 | -57.49% | |
| 2026-01-02 | Sale | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | 25,000 0.0539% | $30.85 | $771,263 | -58.75% | |
| 2025-12-15 | Sale | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | 5,000 0.0114% | $35.25 | $176,250 | -63.65% | |
| 2025-12-15 | Sale | Diez-Canseco Russell | PRESIDENT AND CEO | 16,734 0.038% | $35.05 | $586,527 | -63.65% | |
| 2025-12-01 | Sale | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | 25,000 0.0563% | $33.17 | $829,194 | -61.27% | |
| 2025-11-04 | Sale | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | 5,000 0.0129% | $37.78 | $188,900 | -65.49% |
| OHAYER MATTHEW | 10 percent owner | 6326190 14.7355% | $63.39M | 4 | 53 | <0.0001% |
| Khoury Karl | director | 119789 0.279% | $1.2M | 2 | 7 | <0.0001% |
| Pappas Peter Nicholas | CSO and President, Eggs | 85169 0.1984% | $853,393.38 | 1 | 3 | |
| Coon Stephanie | Chief Strategy Officer | 62314 0.1451% | $624,386.28 | 1 | 4 | |
| McKeon Kathryn | CMO and GM, Butter | 50275 0.1171% | $503,755.50 | 1 | 4 | |
| Ruiz Gisel | director | 46549 0.1084% | $466,420.98 | 2 | 0 | <0.0001% |
| Holland Joseph Michael | Chief Supply Chain Officer | 38150 0.0889% | $382,263.00 | 1 | 0 | |
| Flanagan Glenda J | director | 37498 0.0873% | $375,729.96 | 1 | 2 | |
| Amoo-Gottfried Kofi Owusu | director | 31061 0.0724% | $311,231.22 | 1 | 0 | |
| Van Hoven Reena Chauhan | Chief People Officer | 25827 0.0602% | $258,786.54 | 1 | 0 | |
| Kennedy Kelly J. | director | 22927 0.0534% | $229,728.54 | 1 | 1 | |
| Post Denny Marie | director | 19312 0.045% | $193,506.24 | 2 | 3 | <0.0001% |
| Cyr William B. | director | 13794 0.0321% | $138,215.88 | 2 | 0 |
| Increased Positions | 191 | +67.25% | 13M | +29.36% |
| Decreased Positions | 127 | -44.72% | 9M | -20.66% |
| New Positions | 76 | New | 4M | New |
| Sold Out Positions | 51 | Sold Out | 5M | Sold Out |
| Total Postitions | 348 | +22.54% | 48M | +8.71% |
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