Cricut, Inc. designs and markets a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates in three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy, Cricut Explore, and Cricut Maker to cut, write, score, and create decorative effects using various materials, such as paper, vinyl, leather, and others; and design apps comprise Design Space app and Cricut Joy-specific app. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, various hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
Over the last 12 months, insiders at Cricut, Inc. have bought $138,849 and sold $92.05M worth of Cricut, Inc. stock.
On average, over the past 5 years, insiders at Cricut, Inc. have bought $82.4M and sold $27.45M worth of stock each year.
Highest buying activity among insiders over the last 12 months: Makler Jason (director) — $138,849.
The last purchase of 4,999 shares for transaction amount of $34,441 was made by Makler Jason (director) on 2023‑11‑30.
2024-05-17 | Sale | Ashish Arora | Chief Executive Officer | 24,134 0.0109% | $6.97 | $168,267 | -6.91% | |
2024-05-16 | Sale | Ashish Arora | Chief Executive Officer | 55,029 0.0252% | $7.10 | $390,667 | -7.65% | |
2024-05-15 | Sale | Ashish Arora | Chief Executive Officer | 52,901 0.0246% | $7.29 | $385,749 | -9.13% | |
2024-05-15 | Sale | Olsen Donald B. | EVP, General Counsel & Sec. | 11,045 0.0053% | $7.48 | $82,617 | -9.13% | |
2024-05-14 | Sale | Ashish Arora | Chief Executive Officer | 82,169 0.0379% | $7.48 | $614,723 | -11.43% | |
2024-05-13 | Sale | Ashish Arora | Chief Executive Officer | 56,581 0.0257% | $7.06 | $399,711 | -6.83% | |
2024-05-10 | Sale | Ashish Arora | Chief Executive Officer | 129,186 0.0603% | $7.11 | $918,125 | -5.18% | |
2024-05-10 | Sale | Olsen Donald B. | EVP, General Counsel & Sec. | 25,000 0.0116% | $7.05 | $176,150 | -5.18% | |
2024-03-07 | Sale | Abdiel Capital Management, LLC | 10 percent owner | 5.27M 2.1205% | $4.45 | $23.47M | +8.85% | |
2024-02-21 | Sale | Abdiel Capital Management, LLC | 10 percent owner | 1M 1.8499% | $4.83 | $4.83M | +6.43% | |
2024-01-11 | Sale | Abdiel Capital Management, LLC | 10 percent owner | 3M 1.3478% | $6.10 | $18.3M | -13.96% | |
2024-01-10 | Sale | Abdiel Capital Management, LLC | 10 percent owner | 52,092 0.024% | $6.35 | $330,784 | -15.22% | |
2024-01-09 | Sale | Abdiel Capital Management, LLC | 10 percent owner | 60,233 0.028% | $6.44 | $387,901 | -16.18% | |
2023-12-15 | Sale | Abdiel Capital Management, LLC | 10 percent owner | 1.7M 0.7247% | $6.83 | $11.61M | -25.79% | |
2023-12-01 | Sale | Abdiel Capital Management, LLC | 10 percent owner | 1.5M 0.6398% | $6.75 | $10.13M | -23.59% | |
2023-11-30 | Makler Jason | director | 4,999 0.0023% | $6.89 | $34,441 | -19.04% | ||
2023-11-29 | Makler Jason | director | 15,000 0.007% | $6.96 | $104,408 | -18.69% | ||
2023-11-28 | Sale | Olsen Donald B. | EVP, General Counsel & Sec. | 15,000 0.0068% | $6.96 | $104,408 | -20.09% | |
2023-11-21 | Sale | Abdiel Capital Management, LLC | 10 percent owner | 1M 0.4434% | $6.97 | $6.97M | -20.49% | |
2023-11-14 | Sale | Harmer Ryan | Principal Accounting Officer | 10,000 0.0048% | $8.00 | $80,000 | -24.70% |
Abdiel Capital Management, LLC | 10 percent owner | 0 2.8626% | $5.87 | 117 | 9 | <0.0001% |
Ashish Arora | Chief Executive Officer | 1585334 1.062% | $5.87 | 0 | 12 | |
Olsen Donald B. | EVP, General Counsel & Sec. | 562873 0.2798% | $5.87 | 0 | 13 | |
Harmer Ryan | Principal Accounting Officer | 231126 0.1055% | $5.87 | 0 | 5 | |
Makler Jason | director | 19999 0.0091% | $5.87 | 2 | 0 | |
Moran Colin T. | 14548434 6.6381% | $5.87 | 12 | 0 | <0.0001% | |
Blackwell Len | director | 333400 0.1521% | $5.87 | 0 | 6 | |
Rowberry Gregory | EVP, Sales | 0 0% | $5.87 | 0 | 17 | |
Petersen Martin F | Chief Financial Officer | 0 0% | $5.87 | 0 | 1 |
The Vanguard Group | $17.42M | 1.69 | 3.66M | +10.92% | +$1.71M | <0.0001 | |
BlackRock | $16M | 1.55 | 3.36M | +0.64% | +$101,011.96 | <0.0001 | |
Morgan Stanley | $12.27M | 1.19 | 2.58M | +21.2% | +$2.15M | <0.01 | |
Tenzing Global Investors | $5.95M | 0.58 | 1.25M | New | +$5.95M | 5.77 | |
Millennium Management LLC | $5.5M | 0.53 | 1.15M | +30.91% | +$1.3M | <0.01 | |
Geode Capital Management | $4.91M | 0.48 | 1.03M | +2.25% | +$108,222.39 | <0.0001 | |
State Street | $4.7M | 0.46 | 987,251 | +1.94% | +$89,283.32 | <0.0001 | |
AQR Capital | $3.53M | 0.34 | 742,129 | +1,049.89% | +$3.23M | 0.01 | |
Northern Trust | $2.02M | 0.2 | 424,968 | -4.17% | -$88,040.97 | <0.0001 | |
Gsa Capital Partners Llp | $2.02M | 0.2 | 423,849 | +584.23% | +$1.72M | 0.16 | |
Two Sigma | $1.76M | 0.17 | 370,721 | -19.5% | -$427,400.41 | <0.01 | |
Renaissance Technologies | $1.75M | 0.17 | 368,142 | -9.64% | -$186,830.13 | <0.01 | |
American Century Investments | $1.51M | 0.15 | 317,475 | +24.52% | +$297,571.40 | <0.01 | |
D. E. Shaw & Co. | $1.26M | 0.12 | 264,168 | +71.27% | +$523,238.37 | <0.01 | |
Goldman Sachs | $1.25M | 0.12 | 263,161 | +373.44% | +$988,061.48 | <0.0001 | |
Citadel Advisors LLC | $1.23M | 0.12 | 258,325 | +30.75% | +$289,217.60 | <0.01 | |
Cubist Systematic Strategies | $1.19M | 0.12 | 251,028 | +107.89% | +$620,123.65 | 0.01 | |
Trexquant Investment LP | $1.1M | 0.11 | 230,740 | New | +$1.1M | 0.02 | |
Arrowstreet Capital, Limited Partnership | $1M | 0.1 | 210,971 | +202.2% | +$671,773.09 | <0.01 | |
BNY Mellon | $933,722.00 | 0.09 | 196,160 | -4.06% | -$39,550.86 | <0.0001 | |
JPMorgan Chase | $843,054.00 | 0.08 | 177,112 | +379.78% | +$667,338.42 | <0.0001 | |
Nuveen | $844,434.00 | 0.08 | 177,402 | +35.01% | +$218,993.44 | <0.0001 | |
Susquehanna Fundamental Investments Llc | $757,921.00 | 0.07 | 159,227 | New | +$757,921.00 | 0.04 | |
ExodusPoint Capital Management, LP | $644,000.00 | 0.06 | 135,288 | +67.69% | +$259,969.64 | 0.01 | |
Aviva | $639,725.00 | 0.06 | 134,396 | +57.49% | +$233,535.14 | <0.01 | |
Qube Research & Technologies | $593,458.00 | 0.06 | 124,676 | +231.22% | +$414,286.77 | <0.01 | |
Charles Schwab | $600,050.00 | 0.06 | 126,061 | -4.29% | -$26,884.46 | <0.0001 | |
PDT Partners | $566,987.00 | 0.06 | 119,115 | +136.73% | +$327,483.01 | 0.04 | |
Invesco | $535,019.00 | 0.05 | 112,399 | +225.9% | +$370,851.43 | <0.0001 | |
Ohio Strs | $488,000.00 | 0.05 | 102,600 | +33.25% | +$121,762.18 | <0.01 | |
Engineers Gate Manager Lp | $432,127.00 | 0.04 | 90,783 | +43.12% | +$130,185.98 | 0.01 | |
Two Sigma Advisers LP | $421,736.00 | 0.04 | 88,600 | -14.4% | -$70,924.00 | <0.01 | |
Swiss National Bank | $345,100.00 | 0.03 | 72,500 | +6.78% | +$21,896.00 | <0.0001 | |
Exchange Traded Concepts, LLC | $318,211.00 | 0.03 | 66,851 | New | +$318,211.00 | 0.01 | |
Dynamic Technology Lab Private Ltd | $282,000.00 | 0.03 | 59,249 | -4.93% | -$14,611.89 | 0.03 | |
RhumbLine Advisers | $279,379.00 | 0.03 | 58,695 | +3.07% | +$8,329.73 | <0.0001 | |
UBS | $261,752.00 | 0.03 | 54,990 | -7.04% | -$19,820.61 | <0.0001 | |
Quantbot Technologies LP | $250,966.00 | 0.02 | 52,724 | +130.91% | +$142,281.02 | 0.01 | |
Mariner Llc | $234,216.00 | 0.02 | 49,205 | New | +$234,216.00 | <0.0001 | |
Credit Suisse | $234,801.00 | 0.02 | 49,328 | 0% | +$0 | <0.0001 | |
AllianceBernstein | $222,149.00 | 0.02 | 46,670 | 0% | +$0 | <0.0001 | |
Jane Street Capital | $194,256.00 | 0.02 | 40,810 | -77.25% | -$659,770.68 | <0.0001 | |
Cwa Asset Management Group Llc | $199,301.00 | 0.02 | 41,870 | New | +$199,301.00 | 0.01 | |
Barclays | $194,000.00 | 0.02 | 40,716 | -44.53% | -$155,772.72 | <0.0001 | |
Martingale Asset Management L P | $186,574.00 | 0.02 | 39,196 | -28.07% | -$72,814.13 | <0.01 | |
Connor Clark & Lunn Investment Management Ltd | $189,077.00 | 0.02 | 39,722 | New | +$189,077.00 | <0.0001 | |
BloombergSen Investment Partners | $176,001.00 | 0.02 | 36,975 | +73.14% | +$74,351.20 | 0.02 | |
Squarepoint Ops LLC | $177,181.00 | 0.02 | 37,223 | -80.75% | -$743,114.91 | <0.01 | |
CalSTRS | $180,018.00 | 0.02 | 37,819 | -1.85% | -$3,389.11 | <0.0001 | |
Xtx Topco Ltd | $164,753.00 | 0.02 | 34,612 | +151.09% | +$99,136.45 | 0.01 |