| $164M | ||
| $161M | ||
| $148M | ||
| $137M | ||
| $79M | ||
| $76M |
Buys | $3,000,058 | 1 | 2 |
Sells | $30,161,201 | 57 | 98 |
| McDermott William R | Chairman & CEO | 1 | $3M | 3 | $8.84M | $-5.84M |
| Briggs Teresa | director | 0 | $0 | 1 | $216,913 | $-216,913 |
| LUDDY FREDERIC B | director | 0 | $0 | 1 | $428,000 | $-428,000 |
| Black Deborah | director | 0 | $0 | 1 | $562,255 | $-562,255 |
| Chadwick Jonathan | director | 0 | $0 | 1 | $717,351 | $-717,351 |
| McBride Kevin Thomas | Principal Accounting Officer | 0 | $0 | 4 | $905,694 | $-905,694 |
| Chamberlain Paul Edward | director | 0 | $0 | 4 | $962,481 | $-962,481 |
| Jackson Lawrence | director | 0 | $0 | 2 | $964,513 | $-964,513 |
| Sands Anita M | director | 0 | $0 | 4 | $1.94M | $-1.94M |
| ELMER RUSSELL S | General Counsel | 0 | $0 | 8 | $2.21M | $-2.21M |
| Fipps Paul | President, Global Customer Ops | 0 | $0 | 4 | $2.95M | $-2.95M |
| Mastantuono Gina | President and CFO | 0 | $0 | 8 | $3.04M | $-3.04M |
| Tzitzon Nicholas | Vice Chairman | 0 | $0 | 3 | $3.12M | $-3.12M |
| Canney Jacqueline P | Chief People & AI Enblmt. Off. | 0 | $0 | 13 | $3.31M | $-3.31M |
ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.
Over the last 12 months, insiders at ServiceNow, Inc. have bought $3M and sold $30.16M worth of ServiceNow, Inc. stock.
On average, over the past 5 years, insiders at ServiceNow, Inc. have bought $2.49M and sold $78.97M worth of stock each year.
Highest buying activity among insiders over the last 12 months: McDermott William R (Chairman & CEO) — $3M.
The last purchase of 28,682 shares for transaction amount of $3M was made by McDermott William R (Chairman & CEO) on 2026‑02‑27.
| 2026-02-27 | McDermott William R | Chairman & CEO | 28,682 0.0027% | $104.60 | $3M | +8.53% | ||
| 2026-02-23 | Sale | Fipps Paul | President, Global Customer Ops | 3,696 0.0004% | $101.77 | $376,142 | +12.12% | |
| 2026-02-18 | Sale | Fipps Paul | President, Global Customer Ops | 9,641 0.0009% | $105.93 | $1.02M | +3.00% | |
| 2026-02-13 | Sale | McBride Kevin Thomas | Principal Accounting Officer | 1,400 0.0001% | $105.71 | $147,994 | +1.85% | |
| 2026-02-12 | Sale | Chamberlain Paul Edward | director | 1,500 0.0001% | $101.17 | $151,755 | +5.24% | |
| 2025-12-05 | Sale | Mastantuono Gina | President and CFO | 415 0.0002% | $850.00 | $352,750 | -26.61% | |
| 2025-11-28 | Sale | Mastantuono Gina | President and CFO | 417 0.0002% | $808.00 | $336,936 | -20.55% | |
| 2025-11-28 | Sale | Chamberlain Paul Edward | director | 300 0.0001% | $808.00 | $242,400 | -20.55% | |
| 2025-11-28 | Sale | Jackson Lawrence | director | 265 0.0001% | $810.22 | $214,708 | -20.55% | |
| 2025-11-18 | Sale | ELMER RUSSELL S | General Counsel | 81 <0.0001% | $827.08 | $66,993 | -18.63% | |
| 2025-11-18 | Sale | Canney Jacqueline P | Chief People & AI Enblmt. Off. | 94 <0.0001% | $827.08 | $77,746 | -18.63% | |
| 2025-11-18 | Sale | Tzitzon Nicholas | Vice Chairman | 522 0.0003% | $827.08 | $431,736 | -18.63% | |
| 2025-11-18 | Sale | Fipps Paul | President, Global Customer Ops | 305 0.0001% | $817.55 | $249,353 | -18.63% | |
| 2025-11-17 | Sale | ELMER RUSSELL S | General Counsel | 110 <0.0001% | $846.92 | $93,161 | -19.92% | |
| 2025-11-17 | Sale | Canney Jacqueline P | Chief People & AI Enblmt. Off. | 145 <0.0001% | $846.92 | $122,803 | -19.92% | |
| 2025-11-14 | Sale | McBride Kevin Thomas | Principal Accounting Officer | 280 0.0001% | $842.48 | $235,894 | -20.86% | |
| 2025-11-13 | Sale | ELMER RUSSELL S | General Counsel | 62 <0.0001% | $852.38 | $52,848 | -20.28% | |
| 2025-11-13 | Sale | Canney Jacqueline P | Chief People & AI Enblmt. Off. | 66 <0.0001% | $852.38 | $56,257 | -20.28% | |
| 2025-11-10 | Sale | ELMER RUSSELL S | General Counsel | 191 <0.0001% | $863.86 | $164,997 | -20.24% | |
| 2025-11-10 | Sale | Canney Jacqueline P | Chief People & AI Enblmt. Off. | 257 0.0001% | $863.86 | $222,012 | -20.24% |
| McDermott William R | Chairman & CEO | 158234 0.0151% | $18.18M | 2 | 10 | +37.14% |
| Chamberlain Paul Edward | director | 46430 0.0044% | $5.33M | 0 | 18 | |
| McBride Kevin Thomas | Principal Accounting Officer | 26314 0.0025% | $3.02M | 0 | 9 | |
| Mastantuono Gina | President and CFO | 12228 0.0012% | $1.4M | 0 | 38 | |
| Sands Anita M | director | 9307 0.0009% | $1.07M | 0 | 18 | |
| Fipps Paul | President, Global Customer Ops | 8061 0.0008% | $926,033.89 | 0 | 4 | |
| ELMER RUSSELL S | General Counsel | 4332 0.0004% | $497,660.16 | 0 | 36 | |
| Chadwick Jonathan | director | 3205 0.0003% | $368,190.40 | 0 | 4 | |
| Canney Jacqueline P | Chief People & AI Enblmt. Off. | 3027 0.0003% | $347,741.76 | 0 | 38 | |
| Tzitzon Nicholas | Vice Chairman | 3000 0.0003% | $344,640.00 | 0 | 12 | |
| Briggs Teresa | director | 1869 0.0002% | $214,710.72 | 0 | 7 | |
| LUDDY FREDERIC B | director | 319 0% | $36,646.72 | 0 | 230 | |
| Jackson Lawrence | director | 323 0% | $37,106.24 | 0 | 5 | |
| Black Deborah | director | 428 0% | $49,168.64 | 0 | 2 | |
| MOORES JOHN J | director, 10 percent owner | 3283620 0.3139% | $377.22M | 0 | 8 | |
| El Camino Advisors, LLC | director, 10 percent owner | 3258040 0.3115% | $374.28M | 0 | 1 | |
| Barber Paul V | director | 694291 0.0664% | $79.76M | 0 | 25 | |
| NOELL CHARLES III | director | 563255 0.0538% | $64.71M | 0 | 20 | |
| LEONE DOUGLAS M | director | 488787 0.0467% | $56.15M | 1 | 2 | |
| JMI Associates V LLC | director, 10 percent owner | 142349 0.0136% | $16.35M | 0 | 1 | |
| Slootman Frank | director | 95076 0.0091% | $10.92M | 0 | 78 | |
| Donahoe John J | director | 81822 0.0078% | $9.4M | 2 | 2 | +26.51% |
| MILLER JEFFREY A | director | 40638 0.0039% | $4.67M | 0 | 11 | |
| Schneider David | PRESIDENT, GLOBAL CUSTOMER OPS | 36858 0.0035% | $4.23M | 0 | 144 | |
| Desai Chirantan Jitendra | President & COO | 35754 0.0034% | $4.11M | 0 | 67 | |
| JOSEFSBERG ARNE | CHIEF TECHNOLOGY OFFICER | 34656 0.0033% | $3.98M | 0 | 6 | |
| CODD RONALD E F | director | 28428 0.0027% | $3.27M | 0 | 9 | |
| Bedi Christopher | Chief Digital Information Ofc | 15892 0.0015% | $1.83M | 0 | 28 | |
| Haverty Kevin | Chief Revenue Officer | 14470 0.0014% | $1.66M | 0 | 2 | |
| STRAUSS WILLIAM L | director | 5061 0.0005% | $581,407.68 | 0 | 11 | |
| McGee Daniel | Chief Operating Officer | 5321 0.0005% | $611,276.48 | 0 | 56 | |
| Smith Paul John | Pres., Global Cust.& Field Ops | 5224 0.0005% | $600,133.12 | 0 | 54 | |
| Goon Fay Sien | Principal Accounting Officer | 4498 0.0004% | $516,730.24 | 0 | 23 | |
| Woodside Dennis | director | 2861 0.0003% | $328,671.68 | 1 | 0 | <0.0001% |
| BOSTROM SUSAN L | director | 1680 0.0002% | $192,998.40 | 0 | 5 | |
| Quinlan Larry | director | 1322 0.0001% | $151,871.36 | 0 | 2 | |
| WADORS PATRICIA L | Chief Talent Officer | 0 0% | $0 | 0 | 20 | |
| Scarpelli Michael | CHIEF FINANCIAL OFFICER | 0 0% | $0 | 0 | 65 | |
| Caimi Lara | Chief Custmr Ofc-GM Impact Svc | 98 0% | $11,258.24 | 0 | 7 |
$13,085,329 | 137 | 13.94% | $14.99B | |
$7,832,638 | 44 | 10.49% | $17.47B | |
$7,641,590 | 33 | 37.70% | $79.81B | |
$67,266,538 | 32 | 24.18% | $54.83B | |
$1,960,091 | 29 | 9.97% | $125.87B | |
$119,484,941 | 28 | 12.84% | $185.84B | |
$3,957,887 | 18 | -3.45% | $35.68B | |
$7,116,275 | 17 | 16.76% | $27.55B | |
$50,136,702 | 16 | 10.86% | $155.13B | |
$166,945,447 | 16 | 20.68% | $44.79B | |
$5,840,985 | 13 | 30.84% | $13.95B | |
$181,592,560 | 10 | 10.13% | $59.68B | |
$21,002,742 | 8 | 12.69% | $153.2B | |
$1,853,536 | 8 | 11.94% | $13.75B | |
$2,163,311 | 7 | 23.05% | $40.95B | |
ServiceNow, Inc. (NOW) | $6,200,056 | 4 | 15.41% | $120.16B |
$313,064 | 2 | 51.34% | $52.95B | |
$268,096 | 2 | 15.17% | $18.56B | |
$25,200,000 | 1 | 22.54% | $22.2B |
| Increased Positions | 1,283 | +53.35% | 77M | +8.53% |
| Decreased Positions | 1,099 | -45.7% | 74M | -8.17% |
| New Positions | 310 | New | 25M | New |
| Sold Out Positions | 222 | Sold Out | 4M | Sold Out |
| Total Postitions | 2,589 | +7.65% | 908M | +0.36% |
| Vanguard Group Inc | $14.9M | 9.74% | 101.05M | +2M | +1.59% | 2025-09-30 |
| Blackrock, Inc. | $14.14M | 9.24% | 95.91M | +3M | +3.74% | 2025-09-30 |
| State Street Corp | $6.97M | 4.55% | 47.27M | +655,400 | +1.41% | 2025-09-30 |
| Jpmorgan Chase & Co | $5.83M | 3.81% | 39.51M | +6M | +19.51% | 2025-09-30 |
| Price T Rowe Associates Inc /Md/ | $5.07M | 3.31% | 34.39M | -2M | -6.61% | 2025-09-30 |
| Morgan Stanley | $3.85M | 2.51% | 26.09M | +30,835 | +0.12% | 2025-09-30 |
| Geode Capital Management, Llc | $3.43M | 2.24% | 23.29M | +415,450 | +1.82% | 2025-09-30 |
| Fmr Llc | $2.57M | 1.68% | 17.46M | -5M | -23.44% | 2025-09-30 |
| Ubs Am, A Distinct Business Unit Of Ubs Asset Management Ame | $2M | 1.31% | 13.55M | -2M | -10.6% | 2025-09-30 |
| Norges Bank | $1.86M | 1.21% | 12.59M | +313,965 | +2.56% | 2025-06-30 |