ServiceNow, Inc. (NOW) Insider Trading Activity

NYSE$108.56-0.6 (-0.55%)
Market Cap
$113.3B
Sector
Technology
Industry
Software—Application
Rank in Sector
41 of 601
Rank in Industry
19 of 191

NOW Insider Trading Activity

NOW Median Price and Trade Amounts History Chart

Statistics of Insider Transactions

Amount of Insider Buys and Sells

Buys
$3,000,058
1
3
Sells
$9,259,062
29
97

Related Transactions

McDermott William RChairman & CEO
1
$3M
0
$0
$3M
Briggs Teresadirector
0
$0
1
$173,377
$-173,377
Jackson Lawrencedirector
0
$0
1
$214,708
$-214,708
ELMER RUSSELL SGeneral Counsel
0
$0
4
$378,000
$-378,000
McBride Kevin ThomasPrincipal Accounting Officer
0
$0
2
$383,888
$-383,888
Tzitzon NicholasVice Chairman
0
$0
1
$431,736
$-431,736
Mastantuono GinaPresident and CFO
0
$0
2
$689,686
$-689,686
Chamberlain Paul Edwarddirector
0
$0
5
$1.08M
$-1.08M
Sands Anita Mdirector
0
$0
1
$1.48M
$-1.48M
Fipps PaulPresident, Global Customer Ops
0
$0
6
$2.06M
$-2.06M
Canney Jacqueline PChief People & AI Enblmt. Off.
0
$0
6
$2.36M
$-2.36M

About ServiceNow, Inc.

ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe. Its flagship "Now Platform" serves as the foundation, leveraging technologies such as workflow automation, artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA). This platform also incorporates robust features like performance analytics, electronic service catalogs, configuration management systems, data benchmarking, encryption capabilities, and …

Insider Activity of ServiceNow, Inc.

Over the last 12 months, insiders at ServiceNow, Inc. have bought $3M and sold $9.26M worth of ServiceNow, Inc. stock.

On average, over the past 5 years, insiders at ServiceNow, Inc. have bought $2.49M and sold $63.93M worth of stock each year.

Highest buying activity among insiders over the last 12 months: McDermott William R (Chairman & CEO) — $3M.

The last purchase of 28,682 shares for transaction amount of $3M was made by McDermott William R (Chairman & CEO) on 2026‑02‑27.

List of Insider Buy and Sell Transactions, ServiceNow, Inc.

2026-08-31SaleFipps PaulPresident, Global Customer Ops
2,034
0.0002%
$147.87
$300,777
-6.43%
2026-08-28SaleCanney Jacqueline PChief People & AI Enblmt. Off.
7,847
0.0007%
$138.00
$1.08M
-4.26%
2026-08-27SaleChamberlain Paul Edwarddirector
2,700
0.0003%
$135.50
$365,851
+0.13%
2026-08-13SaleChamberlain Paul Edwarddirector
1,500
0.0001%
$125.60
$188,400
+8.28%
2026-05-28SaleBriggs Teresadirector
1,595
0.0002%
$108.70
$173,377
+15.30%
2026-05-18SaleFipps PaulPresident, Global Customer Ops
1,048
0.0001%
$98.51
$103,238
+19.90%
2026-05-14SaleChamberlain Paul Edwarddirector
1,500
0.0001%
$87.23
$130,845
+32.03%
2026-05-14SaleSands Anita Mdirector
16,445
0.0016%
$90.14
$1.48M
+32.03%
2026-05-08SaleFipps PaulPresident, Global Customer Ops
151
<0.0001%
$90.47
$13,661
+29.57%
2026-04-24SaleCanney Jacqueline PChief People & AI Enblmt. Off.
8,927
0.0009%
$89.60
$799,868
+28.38%
2026-02-27PurchaseMcDermott William RChairman & CEO
28,682
0.0027%
$104.60
$3M
+2.62%
2026-02-23SaleFipps PaulPresident, Global Customer Ops
3,696
0.0004%
$101.77
$376,142
+9.62%
2026-02-18SaleFipps PaulPresident, Global Customer Ops
9,641
0.0009%
$105.93
$1.02M
+2.10%
2026-02-13SaleMcBride Kevin ThomasPrincipal Accounting Officer
1,400
0.0001%
$105.71
$147,994
+2.42%
2026-02-12SaleChamberlain Paul Edwarddirector
1,500
0.0001%
$101.17
$151,755
+6.06%
2025-12-05SaleMastantuono GinaPresident and CFO
415
0.0002%
$850.00
$352,750
-33.27%
2025-11-28SaleMastantuono GinaPresident and CFO
417
0.0002%
$808.00
$336,936
-29.30%
2025-11-28SaleChamberlain Paul Edwarddirector
300
0.0001%
$808.00
$242,400
-29.30%
2025-11-28SaleJackson Lawrencedirector
265
0.0001%
$810.22
$214,708
-29.30%
2025-11-18SaleELMER RUSSELL SGeneral Counsel
81
<0.0001%
$827.08
$66,993
-28.68%
Total: 1094
*Gray background shows transactions not older than one year

Insider Historical Profitability

15.41%
McDermott William RChairman & CEO
158234
0.0152%
$17.27M210
+37.14%
LEONE DOUGLAS Mdirector
488787
0.0471%
$53.36M12
Donahoe John Jdirector
81822
0.0079%
$8.93M22
+26.51%
Woodside Dennisdirector
2861
0.0003%
$312,306.7610
<0.0001%
*Gray background shows insiders who have made transactions during last year

Historical Insider Profitability vs. Competitors

$13,085,329
137
13.94%
$16.07B
$8,036,573
45
10.50%
$18.98B
$7,655,466
34
37.28%
$88.83B
$67,266,538
32
24.18%
$38.51B
$121,349,541
30
11.22%
$182.87B

NOW Institutional Investors: Active Positions

Increased Positions1,283+53.35%77M+8.53%
Decreased Positions1,099-45.7%74M-8.17%
New Positions310New25MNew
Sold Out Positions222Sold Out4MSold Out
Total Postitions2,589+7.65%908M+0.36%

NOW Ownership Change vs Market

Institutional Investor Ownership

Top Shareholders
Top Buyers
Top Sellers
New Shareholders
Sold-Out Shareholders
Active Shareholders
Vanguard Group Inc$14.9M9.74%101.05M+2M+1.59%2025-09-30
Blackrock, Inc.$14.14M9.24%95.91M+3M+3.74%2025-09-30
State Street Corp$6.97M4.55%47.27M+655,400+1.41%2025-09-30
Jpmorgan Chase & Co$5.83M3.81%39.51M+6M+19.51%2025-09-30
Price T Rowe Associates Inc /Md/$5.07M3.31%34.39M-2M-6.61%2025-09-30
Morgan Stanley$3.85M2.51%26.09M+30,835+0.12%2025-09-30
Geode Capital Management, Llc$3.43M2.24%23.29M+415,450+1.82%2025-09-30
Fmr Llc$2.57M1.68%17.46M-5M-23.44%2025-09-30
Ubs Am, A Distinct Business Unit Of Ubs Asset Management Ame$2M1.31%13.55M-2M-10.6%2025-09-30
Norges Bank$1.86M1.21%12.59M+313,965+2.56%2025-06-30

Financial Ratios

Summary
Comparison with Competitors

Price to Earnings

Price/Earnings to Growth

Price to Sales

Price to Book

Price/Free Cash Flow

Analyst Recommendations

Analyst Price Targets

Prismo does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. Prismo does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.